JC Decaux publishes "Cities: the new deal", a Trends section devoted to the future of cities", a book that brings together, around six key themes, the views of 16 urban thinkers and actors, in France and other countries.
Dince its creation, JCDecaux has sought to position itself at the heart of cities and their ecosystems as a player in their transformation, with a constant objective: to make the world's cities ever more welcoming, comfortable and pleasant to live in for city-dwellers through the development of high quality services.
In order to carry out this strategy of designing and deploying urban services whose nature and uses must be constantly imagined, observation and analysis of citizens' expectations is fundamental. It is in this perspective that the Trend Book "CITIES: the new deal" was born. The result of several months of work, reflection and exchanges, this book brings together, around six key themes, the views of sixteen urban thinkers and actors, in France and other countries.
"The 21st century will be the century of cities". This prophecy that has come true is confirmed a little more each day. Cities throughout the world are the crucible of profound economic, social and societal transformations. Small and large cities are coming together in this momentum. They are its universal spokespersons, demonstrating remarkable boldness and breathing real momentum for innovation.
"Cities, the New Deal" exposes numerous biases, comments and illustrations on the evolution of cities, their practices and uses. Each viewpoint contributes to the richness of this book thanks to the revealing and enlightening points of view on our changing world.
This unprecedented subject, which is conducive to many lessons learned, allows JCDecaux to think about the Products and Services of the City of the Future on the basis of concrete realities. And whether it is a question of mobility, information, connectivity or interactivity, each of these Products and Services will be in line with the company's main mission: to continue to improve city life for the greatest number of people.
Jean-Charles Decaux, Co-CEO of JCDecaux, said : "In this Trend Notebook, we went to meet cities on the move, deeply committed to both their digital revolution and their essential energy transition. We discovered a myriad of initiatives in line with those that JCDecaux is deploying or imagining for the world of today and tomorrow. "Cities, the New Deal" invites us to become the actors of a future that we are writing together in a rapidly changing urban landscape. »
Albert Asséraf, Executive Vice President Strategy, Data and New Uses, said : "The World Bank predicts that by 2050, 70 % of the world's population will live in cities. It is up to each of us to prepare for this new situation, to understand the issues at stake, to discover best practices and to contribute to a sharing of ideas, resources and experiences that is more necessary than ever. Creators, innovators, scientists and researchers from all over the world have joined JCDecaux in the "Cities, the New Deal" Trend Book to tell the story of cities on the move. The future of cities lies in our ability to imagine, on an ongoing basis, collective solutions for the common good. »