In a market economy that has become global, being competitive is no longer an option but a question of survival.
So I object to the more or less political and polemical shortcuts and simplifications that tend to limit the subject to a question of cost or customs or legal or fiscal protection. I rise up because the stakes are high (to be or to disappear) and the timetable is one of urgency and action. Finally, I rise up because we have tools and technologies at our disposal that would rapidly enable us to become more competitive.
Photo credit: Pierre Augros
But in order to fight a threat or, better still, to turn it to one's advantage, it is preferable to have carried out a good diagnosis.
The subject imposed here is that of competitive advantage, nothing more, but nothing less either. It is about the market, the product, the technology. Leverage effects, if you have not absorbed or destroyed your competitor are two: innovation and optimization. There is no other.
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Innovation is the royal road. It is the process of offering the right product or service that is unique, resulting from a successful R&D approach, with strong entry rights and ideally accompanied by patents and protections of all kinds. This was the prerogative of industrialized countries, which the decline in margins and therefore budgets combined with the opening of markets to learning emerging countries have considerably weakened in an excessively short period of time.
Success in innovation rarely means waiting under the tree for the apple to fall. It's certainly an expensive effort, but I think it's mostly the result of structured, coordinated, documented, real-time monitoring and feedback-optimized collaborative work.
The web was invented by researchers who needed to communicate in order to move forward and succeed; today we are seeing the emergence of collaborative solutions that allow, on the web, to organize collaboration in a dynamic way by bringing with them the necessary information, the indispensable methodology, by automating the learning process, by delivering information indifferently by voice, image, writing. These solutions, when they are efficient, are based on Cloud technologies and offer user-friendly interfaces, sometimes even vectorial, thus opening the way to more advanced navigation.
It is therefore now possible (and this is new) to innovate at a lower cost... it is more a question of intelligence (collaborative!!!) than of investment.
The second lever concerns optimisation, in the broadest sense and not limited solely to the cost of the unit of work selected as the standard. It is undeniable that the cost of work is a real subject, but has it never happened to you in a situation where you have to complain about the ignorance of your interlocutor, his poor reactivity, his incompetence or his dilettantism? Have you ever, as a manager, calculated the gain for the company if you could optimize the work of your employees by 10% or even 5%, failing to reduce the wage bill in the same proportions with the losses in value that this would induce?
Optimizing your organization, capitalizing and sharing knowledge - both from the company and its ecosystem - has long been a vein quest because it is supported by complex tools (BPM, BPA, WF, CM, KM...) that are difficult to parameterize, implement, share and adapt to the incessant changes in your organization. Today, integrated solutions, scalable because carried by the cloud, accessible in terms of interfaces exist. Their implementation is fast, the cost (SaaS) is variable according to the need, their operability is immediate.
So, I am furious to see that we have in our hands answers that are immediately available but not used ... because in times of doubt, it is perhaps simpler to believe that the solution does not depend directly on oneself.
The technologies at our disposal have changed tremendously. The younger generation is throwing itself into it in a playful way, body and soul. Let's take the time to reconsider our old reflexes, let's take a step up, let's breathe and let's rush towards this new challenge that the progress of the web offers us.
After the springs of the web, let's revolutionize our competitiveness strategies.
Author's note: Imagine when you wait in an administration, that we put these solutions at their disposal ...
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