When the acceleration of the innovation cycle favours the recycling of mobiles and "Service before Resale": some analysts estimate that the duration of ownership of a mobile is now 15 months. Phones are then replaced by new handsets for reasons mainly related to innovation or the "fashion" effect. So what to do with the old models?
A daily object, the mobile phone is now a must have for the majority of consumers. Whether for business or for the general public, everyone uses their mobile phone to communicate on a massive scale. This growth is also supported by the attractiveness of operators' offers which, in just a few months, have boosted the rate of household equipment. In addition to the economic aspects, the acceleration of the innovation cycle has strongly contributed to increasing the renewal of terminals. On average, some analysts estimate that the average length of ownership of a mobile phone is now 15 months. Phones are then replaced by new terminals for reasons mainly related to innovation or the "fashion" effect.
This is the case in more than half of the replacements: wider screen, faster processors, etc. Take the example of the new iPhone, which since its release has made a major contribution to guiding iPhone 3, 4 and 4 S users towards the fifth generation of this precious device. Generally speaking, smartphones are the most sought-after phones. This trend is expected to continue over the next few years. For example, in February 2012 in Japan, the number of smartphones purchased surpassed that of conventional phones. This trend is also expected to continue in France.
In view of these elements, a key question arises: what to do with the old terminals in use? Until now, many consumers have "forgotten" their old phone in a drawer..." You never know, if my phone breaks down. "In France, it is estimated that more than 70 million phones are kept by consumers. In reality, once relegated to a hypothetical future use, mobiles are no longer used and end up simply thrown in the trash. This situation could not continue for many reasons: pollution induced by mobile components, loss of purchasing power for consumers... Moreover, in the majority of cases, phones are still perfectly functional and can still be used.
In this context, over the last few years, the recycling sector has begun to structure itself to position itself today as an important part of the mobile telephony sector. Consumers are the big winners and have perfectly integrated the benefits of recycling. Various studies show that the market for recycled devices will continue to grow in the coming years.
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Innovation therefore makes a massive contribution to shortening the renewal cycles of mobile equipment. In this context, recycling has a bright future ahead of it and will help to meet an emerging demand from consumers who are sensitive to the acquisition of reconditioned mobiles and contribute to maintaining purchasing power in these difficult times. By recycling the previous mobile phone as soon as the next one is acquired, the price of taking back the mobile is very attractive. It is now possible to drop your mobile phone off at a specialized point and leave directly with a cheque. The trick is being emulated...
Martine Bocquillon, Fondateur de PSM