Hervé Mathe L'Harmattan 2008 - 288 p.
This collection explores, through testimonies and various presentations, a series of questions concerning innovation in services, its economic stakes and its societal consequences.
Several issues are addressed in the book: how can innovation be driven by the market? The sensitive issue of protecting innovation in services, the place of service innovation in the development of multi-channel strategies; the importance of observing trends in order to imagine their international evolution in order to create the brands and service products of tomorrow, and finally a reflection on the very notion of innovation.
Professor of Industrial Strategy at ESSEC and Director of the Institute for Strategy, Innovation and Services (ISIS www.essec-serviceinnovation.com), Herve Mathe created the Business Logistics course at ESSEC in the early eighties. Holder of the Chair of Operations Management at the University of Lausanne for ten years, he also taught Technology Management and Service Management at the Ecole Polytechnique Fédérale de Lausanne and at Bocconi University in Milan. As a visiting professor, he has worked at the Harvard Business School in Boston, the Wharton School in Philadelphia and the National University of Singapore. PhD in management and Doctor of Management Science, Mathe is the author of eight books and over 100 articles. He regularly works with companies and public organizations as a consultant in strategic management and innovation.
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