innovation

Four little tips to foster innovation

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"Innovating is not having a new idea, but stopping having an old idea..." Edwin Land, inventor of the instant camera… « To innovate is to seize opportunities; it is a new idea for which a practical solution (technological, organizational) has been found that makes it feasible, that corresponds to an expressed or latent customer need and that makes it possible to earn money "... or " To innovate is to risk ",... I will not continue the list of quotations on innovation, it is far too long.

Innovation - to be distinguished from invention that has no business purpose - is the cornerstone of a market's growth, by encouraging consumption and adapting to emerging needs through the renewal of products and services. The latent question has been the same for years: how best to foster this dynamic of creation and renewal? I have therefore summarized a few "wink" elements to set up an effective innovation.

A few reminders: 

There are four levels of innovation: breakthrough innovation, technical innovation, behavioural innovation, and incremental innovation.

- 90 % of the new products come from redesigning and remarketing: "la novation" (Repositioned Product, Modified Product, Improved Product)

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- 10 % of the new products are the result of true innovation.

Out of 400,000 patents (survey by Rothwell et al., 1985) :

- 0.3 % = discovered (e.g. polymers)

- 4 % = new product concepts (e.g., internal combustion engine, computer)

- 19 % = radical improvement of an existing system (mountain bike, mouse, ballpoint pen)

- 32 % = improvement of a function of a product or system (minute robots)

- 45 % = quality improvement of an existing system (air conditioning)

According to J. Schumpeter, there are five kinds of innovation: 

Design & Manufacture of a new good (product, service), Design & Manufacture of a new method, Design & Manufacture of a new production method, Design & Manufacture of a new organisational structure, Design & Manufacture of an opportunity (new outlet, business model), Adoption of a new source of raw material or semi-finished product.

Four little tips for understanding innovation:

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1) Customers :

- Suppliers

- Regulations

- The meetings

- The technologies

- The day before

- Art

- The design

- Laboratories

- Abroad

2) Richard Florida's "3Ts":

A company's ability to harness the creative energy of its employees for long-term economic growth depends on these "3Ts":

==> Technology: i.e. the capacity for technical innovation and the concentration of high-tech activities. Monitoring, training, investment.

==> Talent: not human capital as usually measured (measured number of individuals with a high level of qualification) but creative capital, or talent measured through the number of individuals with a creative activity. Recruitment, freedom, respect, right to make mistakes.

==> And finally, tolerance: a culture characterized by openness and acceptance of diversity in all its forms. Mixing, exchange, curiosity.

3) The 10 that "kill" innovation: 

- the experts

- the pessimists

- bankers

- the self-sufficient

- procrastinators

- scared

- the pretentious ones

- the rationals

- the nostalgic ones

- perched in their ivory towers...

4) Serendipity :

- Attention to planned innovation

- You're more likely to find what you're not looking for than what you're looking for...

- Innovators are lucky to be innovators

- Falling back on your feet is more important than falling back on the right spot.

Conclusion: 

 Innovation is above all a collective state of mind, based on sharing. It means being open to our ecosystem: customers, partners, employees, etc.

It's not something that can be decreed, it's a dynamic that needs to be created. It's about listening to the inside and the outside. The important thing is to act, 

to diversify his experience (hammer-nail), to collaborate.

Come on, the last one to indulge yourself: "Creativity is a concept, invention creates something, innovation is the act of doing something." Yves Dubreil, Vice President, Automotive Innovation and Synthesis - Renault.

(Source: Christian Travier - Innovdia)

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