"Innovating is not having a new idea, but stopping having an old idea..." Edwin Land, inventor of the instant camera… « To innovate is to seize opportunities; it is a new idea for which a practical solution (technological, organizational) has been found that makes it feasible, that corresponds to an expressed or latent customer need and that makes it possible to earn money "... or " To innovate is to risk ",... I will not continue the list of quotations on innovation, it is far too long.
Innovation - to be distinguished from invention that has no business purpose - is the cornerstone of a market's growth, by encouraging consumption and adapting to emerging needs through the renewal of products and services. The latent question has been the same for years: how best to foster this dynamic of creation and renewal? I have therefore summarized a few "wink" elements to set up an effective innovation.
A few reminders:
There are four levels of innovation: breakthrough innovation, technical innovation, behavioural innovation, and incremental innovation.
- 90 % of the new products come from redesigning and remarketing: "la novation" (Repositioned Product, Modified Product, Improved Product)
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- 10 % of the new products are the result of true innovation.
Out of 400,000 patents (survey by Rothwell et al., 1985) :
- 0.3 % = discovered (e.g. polymers)
- 4 % = new product concepts (e.g., internal combustion engine, computer)
- 19 % = radical improvement of an existing system (mountain bike, mouse, ballpoint pen)
- 32 % = improvement of a function of a product or system (minute robots)
- 45 % = quality improvement of an existing system (air conditioning)
According to J. Schumpeter, there are five kinds of innovation:
Design & Manufacture of a new good (product, service), Design & Manufacture of a new method, Design & Manufacture of a new production method, Design & Manufacture of a new organisational structure, Design & Manufacture of an opportunity (new outlet, business model), Adoption of a new source of raw material or semi-finished product.
Four little tips for understanding innovation:
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1) Customers :
- Suppliers
- Regulations
- The meetings
- The technologies
- The day before
- Art
- The design
- Laboratories
- Abroad
2) Richard Florida's "3Ts":
A company's ability to harness the creative energy of its employees for long-term economic growth depends on these "3Ts":
==> Technology: i.e. the capacity for technical innovation and the concentration of high-tech activities. Monitoring, training, investment.
==> Talent: not human capital as usually measured (measured number of individuals with a high level of qualification) but creative capital, or talent measured through the number of individuals with a creative activity. Recruitment, freedom, respect, right to make mistakes.
==> And finally, tolerance: a culture characterized by openness and acceptance of diversity in all its forms. Mixing, exchange, curiosity.
3) The 10 that "kill" innovation:
- the experts
- the pessimists
- bankers
- the self-sufficient
- procrastinators
- scared
- the pretentious ones
- the rationals
- the nostalgic ones
- perched in their ivory towers...
4) Serendipity :
- Attention to planned innovation
- You're more likely to find what you're not looking for than what you're looking for...
- Innovators are lucky to be innovators
- Falling back on your feet is more important than falling back on the right spot.
Conclusion:
Innovation is above all a collective state of mind, based on sharing. It means being open to our ecosystem: customers, partners, employees, etc.
It's not something that can be decreed, it's a dynamic that needs to be created. It's about listening to the inside and the outside. The important thing is to act,
to diversify his experience (hammer-nail), to collaborate.
Come on, the last one to indulge yourself: "Creativity is a concept, invention creates something, innovation is the act of doing something." Yves Dubreil, Vice President, Automotive Innovation and Synthesis - Renault.
(Source: Christian Travier - Innovdia)
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