Facebook enters the Interbrands ranking at 69th place, with a brand valued at $5.421 billion.
Coca-Cola, Apple and IBM form the top trio in the 13th annual Top 100 Most Valued Brands in the World by Interbrand (Omnicom).
While Coca-Cola retains its top spot in the rankings (valued at $77,839 million, +8% vs. 2011), Apple jumped six places from the previous edition of the study and recorded an increase of +129% compared to 2011. Technology brands trust the top ten places with Apple, Google (4th, +26%), Microsoft (5th, -2%), Intel (8th, +12%) and Samsung (9th, +40%) representing an overall valuation of nearly $276,425 million.
The strongest growth in this 2012 edition was driven by Apple, Amazon (20th, +46%), Samsung, Nissan (73rd, +30%) and Oracle (18th, +28%). Among the biggest declines, Interbrand's top performers include Blackberry (-39%), Nokia (-16%) and Yahoo! (-13%). In addition, six brands are making their debut in the rankings: Pampers (34th), Facebook (69th, with a brand value of $5,421 million), Prada (84th), Kia (87th), Ralph Lauren (91st) and Mastercard (94th). Six brands are leaving the 2012 ranking (Barclays, Nivea, UBS, Armani, Zurich and HTC).
Finally, the leading French brand in the ranking is Louis Vuitton (17th, +2%) valued at $23,577 million, ahead of L'Oréal (42nd, +1%), Danone (52nd, +8%), Axa (58th, +1%), Hermès (63rd, +15%) and Cartier (68th, +15%).
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Photo credit: Ranking of the most powerful brands in the world. Interbrands
(Source : Le JournalduNet.com - October 3, 2012)