consumerisation

Changing attitudes to consumerization

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Consumerisation is becoming more widespread in companies in the EMEA zone, despite security issues. A survey conducted by Aruba Networks shows that companies are investing in security, wireless networking, user access control, and bandwidth to meet the challenges of consumerization.

Aruba Networks, Inc.today announced the results of a survey on the progression of consumerisation (also known as BYOD for Bring Your Own Device) in private and public sector organisations across the Europe, Middle East and Africa (EMEA) region. The survey - BYOD in Europe, Middle East and Africa: An Overview of Adoption, Challenges and Trends - is based on a panel of 773 IT and networking professionals across EMEA.

The main results of this survey indicate that organisations are increasingly adopting consumerisation, although network and bandwidth issues are barriers for many of them. Aruba has also designed a computer graphic that summarizes the main findings: http://www.arubanetworks.com/wp-content/uploads/Aruba-Networks-Infographic-v6.jpg

The survey highlights that 69% of the organisations surveyed have embraced consumerisation by allowing employees' personal equipment to access the Internet only, or corporate applications as well. This figure reflects a change in attitudes towards the total ban on consumer equipment that was still in force a few years ago. However, only 22% of organisations have more than 1 in 4 employees using personal equipment, suggesting that the potential of consumerisation is far from being fully realised.

The survey also looks at the impact of a highly fragmented mobility market, which means that administrators handle a plethora of different equipment and brands. Unsurprisingly, in smartphones, Apple (88%) is the most popular manufacturer, followed by Samsung (57%). Same sound for tablets with 86% for Apple and 51% for Samsung.

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"Consumerization has had a significant impact on businesses around the world, and has created new challenges for IT teams," said Chris Kozup, Director of Marketing EMEA at Aruba. "Companies that want to embrace consumerization must adapt to the wide variety of mobile devices in the way they design and manage corporate networks. Organizations need to deploy infrastructures that are open to a wide range of mobile devices, without adding administrative burdens. »

Despite the undeniable success of consumerisation, a third of the companies surveyed continue to prohibit their employees from connecting to corporate networks with their personal equipment. Security is the main obstacle to consumerization for 70 % of the companies surveyed, while 45% of them question how to apply access rights based on the user, the equipment used or the type of application.

In France, more than a quarter of firms (25.4%) refute the use of personal equipment in the workplace. Yet, according to a recent study by GFK, tablet sales are expected to double in France between 2011 and 2012. Faced with this predicted boom, 78.9% of respondents in France say that the main challenges of consumerisation relate to the security of personal equipment connections.

Beyond the security issues that companies face, they must also size network resources appropriately to handle the additional traffic generated by these multimedia devices. This is the case for 35% of the respondents, who consider that dimensioning wireless coverage and capacity is a major technological challenge. This inevitable impact on the network has led many companies to define and plan a mobility strategy based on robust and appropriate technologies. In fact, nearly two-thirds of the panel intend to invest more in wireless technologies in the coming year.

"Security is and should always be a major concern when corporate data is at stake," says Kozup. "Defense mechanisms must be impervious, but also productive. That's why identity-based security models and support for all devices on all networks from a single, centralized management platform are important. With an effective security model in place, the benefits of mobility are realized.

Chris Kozup concludes, "The results of this survey suggest that companies are realizing that the issue of consumerization needs to be addressed. Many companies have already started down this road, but they still have a long way to go. Work habits are changing and more companies need to evaluate the relevance of a mobility oriented network to replace traditional infrastructures that no longer meet the requirements of modern employees. »

The results of the BYOD survey in Europe, Middle East and Africa: An Overview of Adoption, Challenges and Trends can be downloaded at : http://www.arubanetworks.com/wp-content/uploads/Aruba-EMEA-Airheads-Survey-2012.pdf.

(Source: Cabinet Johnson King - June 2012)

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