Market Impact: the keys to innovation. The results of a survey of 20 companies with expertise in innovation management for companies in the textile-clothing sector.
On June 14, R3iLab presented the results of the survey conducted among 20 companies as part of its Market Impact program, with the support of the Department of Industry. The contributions, collected through face-to-face interviews, made it possible to identify a set of constants, identifiable in the majority of the companies surveyed, in the management and management of innovation and intangible added value.
These constants concern management and recruitment styles as much as customer vision and practices in terms of encouraging innovation. They create the conditions for the marketing of these innovations to be commercially successful. The contributions of companies were supplemented by the findings of international studies on the key factors of innovation and France's relative position in this area, and by contributions from the Institute for Innovation and Competitiveness (ESCP).
An online self-diagnostic questionnaire
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A self-diagnostic test was also developed based on the findings of the study. It has been designed to enable all companies that so wish to evaluate their innovation practices and possibly identify areas for reflection in order to optimise them. This self-diagnosis is already online. Feel free to take a chance on this self-assessment.