Brainbox & Compagny created and markets ODIMO. The adventure begins after 2009 by observing the daily life of relatives with visual impairment. The idea of creating a specific leisure platform appears obvious to the creators of ODIMO. Falling eyesight, AMD, visual fatigue... should not be an obstacle to leisure activities for reflection.
Brainbox & Compagny has recently obtained the status of Young Innovative Company. This status, set up since 2004 by the government, is intended to provide financial support to young companies that are very active in R&D and to enable them to pass the first years.
This distinction recognizes the important R&D work carried out by the young company to design and develop ODIMO, the first leisure console adapted for the visually impaired. The innovation brought by ODIMO had previously been recognised and supported by the Ile-de-France Innovation Centre, OSEO Innovation, and the Seine et Marne General Council.
Not forgetting that the ODIMO console has already won numerous awards: Autonomic'Innov 2010, the Grands Prix de l'Innovation de la ville de Paris 2010, as well as a medal at the Lépine 2011 competition.
On the strength of its success in France since its launch in 2010, the young company is now considering international development in English, German and Spanish. A participation in the San Diego international symposium on visual impairment allowed Catherine WABLE, president of Brainbox & Compagny, to see the interest of the American market for this innovative console. Initial contacts have enabled the start-up to receive an order from a distributor as early as May 2012. The console will therefore be marketed across the Atlantic this summer.
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It is indeed a 100 % Made in France success story: the ODIMO console is manufactured and assembled by SMEs in the Rhône-Alpes region, the company's offices are in Seine et Marne, the recordings are managed by a company from Nancy.
At a time when technology is present in all homes, including among the elderly, Odimo wanted to respond to this dynamic demand for leisure activities by people with a difficult vision.
An estimated 2.8 million visually impaired people in France suffer from AMD, cataract deficiency or glaucoma, among other conditions. Due to the ageing of the population, this number is growing rapidly. AMD alone affects 1 million people in France and mainly affects people over the age of 50.
Spending on IT equipment accounts for 7% of cultural and leisure spending in France. The share of spending on leisure activities concerns the entire population. Much more than the density of residential areas, the level of consumer education seems to be a factor influencing the choice of consumption habits. There is a growing need to play brain games. The share of people between 55 and 64 using a computer on a daily basis is 41%. The use of electronic equipment is not totally absent from the world of the elderly. In the case of vision loss, games remain an essential leisure activity. With Odimo, we find the pleasure of playing alone or with others.