mediametrie

Internet audience measurement evolves via Médiamétrie

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The rich news of 2011 has catalyzed the major phenomena of today's web. More and more numerous - 40 million, or 6% more than a year ago - Internet users are also more connected: nearly 2 out of 3 French people are connected to the Internet every day or almost every day. They now have access to instantaneous news thanks to the circulation of information on social networks and mobile practice.

A news that they follow more and more on video. In other words, today's web is social, live and video.

News live on the Internet

The year 2011 marked a turning point with the emergence of social networks as a new source of information. Hyper-connected, Internet users are often the first to get the scoop on information, like the DSK affair, propelled by a tweet. 30% of French people who follow the news every day or almost every day consult social networks for information.

Social networks are a must, since they account for nearly 1/5th of the time spent on the Internet! Touch tablet users are also there: more than 40% of them consult a social network at least once a week.

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Alerted by social networks, Internet users also keep up to date via news sites: on average in 2011, 6.5 million Internet users visit at least one of them every day, i.e. 13% more than in 2010. And the news can be listened to or listened to again on the Internet: in one year, Internet users have downloaded 14% of additional podcasts about the news.

Mobility is on the up and up

The news is all the more lively because Internet users can connect anywhere and anytime: more than 1 in 3 mobile users (34.2%) consulted a news site or application in January 2012. The number of mobile users is growing four times faster than the number of Internet users: 19 million at the end of 2011. This is already almost the equivalent of half of the internet user population! In the past, fixed-line Internet remains one step ahead: Internet users devote 1 hour and 25 minutes a day to it, compared with 3 hours and 04 minutes a month for mobile.

The pre-eminence of the image

Whatever the screen, news is now translated into images, as shown by the rise of video on the Internet. Three out of four Internet users watched at least one video in December from their computer and more than one out of three mobile phone users watched a video on their phone. A phenomenon amplified on the shelves: more than 1 out of 2 main users watched videos at least once a week. Internet users are video bulimics: each video user watches an average of 74 videos for 3h19min on the computer. A success amplified by social networks: on YouTube, 1/5th of the traffic comes from Facebook.

Born 5 years ago, social networks, mobile Internet and video have changed the behaviour of Internet users. In order to keep up with the new uses, Internet audience measurement is evolving. Médiamétrie therefore launched video measurement on computer screens in December 2011 and mobile Internet measurement in 2010. We should also recall the new studies on information (Actu24/7) and social networks. The Internet audience panel is evolving by enriching its audience and profile data with the exhaustive results of site-centric measurements. First results by the end of the first half of 2012.

Sources : Mediametrie//NetRatings; Médiamétrie-eStat - Catch-up Radio Study

Médiamétrie: Mobile Internet audience; Telephony and Mobile Services / Mobile Consumer Insight; iPad Panel; Internet Usage Observatory; Study Actu24/7; Social Networks Study

About Médiamétrie

A leader in media research, Médiamétrie observes, measures and analyses the behaviour of the public and the media. market trends. Founded in 1985, Médiamétrie is developing its activities in France and abroad. international on Television, Radio, Internet, Cinema, Mobile Phone and CrossMedia. In 2010, Médiamétrie generated revenues of €67.5m. For more information, visit our website : www.mediametrie.fr.

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Follow us onTwitter: www.twitter.com/Mediametrie_TM and on Facebook: www.facebook.com/audiencelemag.

About Mediametrie//NetRatings

Mediametrie//NetRatings is the company created and jointly owned by Médiamétrie and Nielsen. Mediametrie//NetRatings develops and markets in France the reference measurements of Internet audience and online efficiency.

About Médiamétrie-eStat

Médiamétrie-eStat is the benchmark operator in France for measuring digital content based on a technology of "site centric" markers dedicated to the needs of publishers and advertising agencies. in the management and optimization of their web and mobile content and the development of their applications (connected mobile/tablets/TV...). Each Mediamétrie-eStat customer has a dedicated interface covering more than a hundred indicators and analyses, such as traffic, the behaviour, navigation, provenance, geolocation, etc. www.mediametrieestat.com

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