brunchbazaar

New business, new trends

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2011 will have been, perhaps as a result of the crisis, the year in which the recovery and even resale of second-hand products by traditional retailers will have taken off in France. For an innovation in traditional trade, but above all for other relationships and a different way of living together, a break with everyday life.

Prior to the operation organised at the end of October 2011by Monoprix with Emmauswhose success has exceeded the company's expectations, the BHV also organised a two-day operation called "Le Vide Dressing du Bazar" at the end of 2011. Objective: to allow fashionistas (men, women and children) to come and sell the outfits and accessories they no longer wear, promoted thanks to the showcase in the BHV's sales areas but also via a "My Story" sheet telling an anecdote about the product on sale.

In exchange, sellers received vouchers of equivalent value to their sale, while buyers received advice on looks through a partnership with the magazine BIBA. An initiative that is not without reminding the history of the Trocathlon of the Decathlon brand, or what exists online such as the exchange platform. Family Troc free of charge, launched in 2010 by Intermarché on Facebook to "fight against the high cost of living".

Another idea, the Sunday meeting which is organized around the solidarity and generous meeting of recognized collectives, initiators of creative projects:  the Brunch Bazaar. One weekend a month, the Baron's team, the uncontrollable HQ of Parisian arty youth, always open when the other clubs are closed, and Nadège Winter, the eco-branchist par excellence, ex-communication attaché of the Colette concept-store, receive around a bio-veggie brunch and family dressing-room in a former 2000m2 parking lot at the end of a courtyard at 66 rue de Turenne (Paris 3e).

The concept is appealing: "a Sunday meeting which is organized around the solidarity and generous gathering of recognized collectives, initiators of creative, festive, gustatory and other projects...". A nice selection of actors from the green Paris are here: we eat organic with Nanashi (the bio-bentos restaurant, located in the 10th and the 3rd), we learn to knit funky knitting with Wool and the GangWe fill our cupboards with unique pieces sold on the stands of young creators or via the vide-dressing open to individuals, and it even seems that we dance and learn how to make pottery ... Anyway, the activities change with each new edition so the only solution to have the program of the next dates (next edition: 17 and 18 March) is to go and see on their Facebook page

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As has been the case for several years now with channels such as Urban Outfitters in the United States, the Indoor SeedThe company, which has historically specialised in accessible, young and urban furniture and decoration accessories, has recently started to offer vintage furniture from the 50s and 60s in some of its stores, which is found in flea markets and regularly renewed. In the same spirit, the furniture brand Habitat has announced the opening of an original space for early 2012, dedicated to its vintage and design flagship pieces signed by Robin Day or Verner Pantonat the heart of the Clignancourt flea market. A way to meet consumer expectations for products that tell a story and are carriers of culture, which distinguishes them in the standardization of offers and the race for novelty.

In the textile sector, a sign like APC has been offering second-hand jeans for several years now, sold with the initials of their first wearer as a pledge of "traceability" in the history of clothing... And specialist brands are appearing, such as Pass the Baton (two concept stores in Tokyo) or closer to home, Hippy Market (eleven stores in France) and Tilt Vintage (two addresses in Paris) that only offer second-hand clothes in spacious and organized boutiques.

Groupe Casino and its brands are embarking on a community initiative that is unprecedented in the world of French mass retailing, with the launch of C'Vous.com. Groupe Casino is indeed the first French retailer to launch such an ambitious community platform.

The approach is all the more innovative as this is a true commitment by the Group, as the brands will test and market the products and services that are popular with the community. The C'Vous.com website, supported by 8 Groupe Casino brands, is an invitation to imagine the business of tomorrow. Consumers can express themselves on their favorite weekly activity (or not...): shopping!

They can also share their views as responsible and engaged consumers. Several ways of expressing themselves are proposed:

-Post ideas for products and services in the C'Vos Idées section.

-Vote for your favourite products in the C'Vos Produits section

-The choice of new products that will be referenced by the group's brands in the C'Votre Magasin section.

-The C'Entre Vous forum to exchange tips and good ideas.

All these initiatives highlight a potential new role for commerce, whether physical or online: to become a place for exchanges, including non-merchants and bearers of meaning, beyond a mere place of transactions. And a way for retailers to take over a trend that already exists anyway, on the web, from person to person (see the second-hand clothing resale sites and other "social shopping" sites, for example). Vestiairedecopines.com and Ugotawish.com).

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(Source : http://www.mescoursespourlaplanete.com)

{Jacuzzi on}

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