On the occasion of its Annual General Meeting, CIGREF is publishing a new, expanded version of its reference work in two languages (French and English): " Digital Business & Culture "
Following the publication last June of this unique summary book, the result of several months of reflection by 140 managers involved in the digital transformation of their professional ecosystem, CIGREF is today publishing a new version enriched by the feedback of thirty-three information systems directors (DSI) from major French companies. Accessible by link here
In these supplements, the CIGREF network's CIOs, through their professional practices, testify in the form of interviews to the reality of the digital world as close to the field as possible in their daily environment.
This new expanded edition is also available in French under the title: " Corporate world and digital culture ". Accessible by link here
Defining the fundamentals of digital literacy from the point of view of large companies
Pascal Buffard, Chairman of CIGREF & Chairman of AXA Technology Services (Preface): "...Digital technology is changing the company's organizational models, the interpersonal relationships between its employees as well as those with external players (clients, suppliers, partners...). It also transforms the forms of exercising power and authority within the company and all the underlying representations and beliefs on which these practices are based...".
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Jean-François Phelizon, Executive Vice President of Saint Gobain, co-president of the Cercle Entreprises Stratégies & Culture Numérique (Postface): " ...there are many publications about digital technology! But there are very few books written on this topic by managers...for managers. As leaders, it is our duty to think today about the digital transition of our companies. »
Business and digital culture: a new challenge!
The transformation of large companies in the digital world is generating profound changes in their strategies, business models and governance. These transformations are changing the company's image, its management methods, its growth levers and its value creation processes. They impact the skills of employees and induce a new type of entrepreneurial leadership. CIGREF is convinced that, beyond the introduction of digital technologies, it is a cultural revolution that will enable the implementation and success of new business models.
This book is structured in three parts:
It addresses digital literacy as a promise of value creation. Why are the new digital business models different? How do they incorporate cultural changes? Why stimulate collective intelligence and how does it benefit the company? How does digital culture in organizations enable the development of responsible innovative practices?
It makes it possible to characterize this digital culture, in its manifestations. Openness and connectivity, knowledge sharing, trust, agility and creativity are the levers that women and men use to make the company evolve in the digital world.
Finally, it deals with the conditions for success: how can the role of managers be profoundly revisited and how can a different relationship to hierarchy be established? How can we put men and women at the heart of the success of companies and bring them together around a meaningful project? What changes need to be made in the organisation of work and in interactions between stakeholders?
Encouraging companies to take action
Each chapter proposes a call to action. These calls to action, constitute a set of tracks to undertake this revolution through digital culture. Each fact sheet briefly describes the action undertaken, the stakeholders involved, the tools put in place and the modes of communication associated with these actions.
Questioning the digital
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However, the book does not defend an angelic vision of digital culture. It has to face new risks to which we must be particularly attentive, both from a societal and managerial point of view. Each chapter invites us to "question the digital" on the themes addressed.
About CIGREF:
CIGREF, a network of large companies, was created in 1970. It brings together 140 major French companies and organisations from all sectors of activity (banking, insurance, energy, distribution, industry, services, ministries, etc.).
CIGREF's mission is to "promote digital culture as a source of innovation and performance".
CIGREF has been chaired since 19 October 2011 by Pascal BUFFARD (President of Axa Technology Services) ;
Jean-François PEPIN has been the General Delegate since July 2001. www.cigref.fr
