Everyone agrees: the selfie phenomenon tends to conquer all screens and even has its own definition in the dictionary! The digital self-portrait (a must for the modern ego) is in danger of losing this leadership: from now on, you will be able to print yourself as a miniature thanks to Doob 3D's Uniqlo project.
Departure for New York, Los Angeles or Tokyo! You will have to be photographed from every angle in an airlock equipped with around 50 Canon cameras spread over nine columns of six rows each. You will then be modelled in three dimensions. Then your figure will be printed in high definition 3D colour on one of Doob's ProJet 660Pro models.
You will then choose the size of the desired figurine: six models ranging from $95 for the smallest to $695 for the largest. That's it! You are now transformed into a real little soldier figure of vanity ...
A publicity stunt or a real technological breakthrough?
The prints are impressive to look at. Michael Anderson, CEO of Doob USA, says that "Doob's real innovation is not in printing, but in scanning.". Doob can capture a 3D image in a fraction of a second. So fast, in fact, that you can make a 3D scan of creatures that don't understand that they are being scanned. People can be scanned individually, in pairs or in groups, motionless or laughing, talking,... See the presentation animation.
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What applications tomorrow?
Doob is working on many applications based on this advanced technology, such as 3D replication of garments based on real 3D analysis of a person's body. Anderson can also imagine a day when players could make 3D scans of themselves in games, to serve their own avatars.
There are many areas of development. It all started six years ago with medical technology. In fact, the circumstances are worthy of a film! "A dead body was found in the woods somewhere outside Hamburg."recalls the President "At first, the police believed the body was the victim of a crime, but it turns out that the body had been mummified for over 3,000 years. We used our technology to reconstruct the body and create an accurate 3D model from the MRI data.
The concept is based on the philosophy of "mass customization," explains Professor Joe Pine of the SmartCustomizationGroup at MIT Media Lab and the Living Labs Initiative. Further research was conducted with the help of Professor Frank Piller of the SmartCustomizationGroup at MIT. Frank Piller also heads the Chair of Technology Management and Innovation Group at RWTH Aachen University in Germany, one of Europe's leading technology institutes.
Today, the Doob Group is capable of producing a custom medical product, including knee or ankle prostheses and splints in as little as 96 hours, from 3D medical scanning data to the final printed product.
Doob already has a few showcases open around the world because, according to its CEO, people quickly understand the technology and start using it to capture various events in their lives. Doob is already working with various companies on medical applications in Germany, where the company originated.
Doob belongs to the Doob Group AG, a German company in the 3D technology segment. They are headquartered in Düsseldorf but have offices in Berlin, New York, Los Angeles and Tokyo and offer their private and corporate customers various high-end, tailor-made 3D services with highly innovative solutions and products. (Source : Technical.ly)