Natural World shoes mean anything to you? No, not yet?! Well, it should be any time now. Indeed, the brand has all the assets to seduce the addicts of the new trends, as well as the inveterate ones of the "ecological" textile fibre, without forgetting to satisfy you, the reader of UP'magazine, as faithful defenders of the well-being of your feet! Light.
Ahe Natural World brand is the combination of a talented method recuperated from the past and an exemplary commitment on the part of its manufacturers to preserve the planet.
No dubious agents, no glue and even less varnish for these shoes, which neither want nor need them. Reflecting the will of its creators - that of making nature speak - they are the result of a manufacturing process free of any chemical substance or product harmful to health. No toxic gas emissions come out of its factory and a carbon footprint that is the envy of the industry.
Only the use of natural raw materials, the miracles of thermodynamics and a good dose of stubbornness, that of the Spaniard Sergio Leon, one of the main founders and his ambition to make shoes that are friendly to our feet and the environment.
Nature World, just nature in the shape of a shoe.
If the vulcanization method - a technique that allows the association of materials through heat and pressure - was the most appropriate to meet the eco-friendly conviction of its creators, The story of the brand's creation does not stop there: struggling to find and then "refurbish" old machines, abandoned for ages, but those best able to optimise the process, integrating eco-responsible manufacturing standards at each stage and throughout the production chain, carrying out rigorous controls on the origin and production of raw materials... in short, a long journey of struggle.
That said, the effort seems to have paid off, since the company that displays the label "Made in Green" a label that attests to a completely ecological manufacturing process, respectful of the environment, but also of human and universal workers' rights (the company also fights against the use of child labour), offers products with truly promising results.
A 100% organic fabric from local production, a natural caucho sole and really trendy models. The "qualitative" aspect being part of the brand's principles, these shoes are notably synonymous with comfort and resistance. A range of models, for women, men and children, that will certainly melt more than one...and more than one.
Low or mid-rise, in tennis boots, ballerinas, espadrilles or trainers, "Nautical", "Safari", "Camping" or "English" look, latex or rope soles, flat or wedge, with colours synonymous with escape: Fir green or olive green, sunshine yellow or soft yellow, anthracite grey, tangerine colour, chocolate brown or terracotta, chalk white, honey, coral red, celestial blue, opal or lavender blue, strawberry pink or antique pink... With a new "Spring-Summer 2016 collection" which this year focuses on floral, embroidered or Inca motifs and really affordable prices (count around 25€ per pair), the brand seems to be promised to convert many and many into true "fashion addicts".
For more information, please go to www:naturalworldeco.com
Joanna Moreno, Freelance Journalist
