Or digital identity best practices... Whether you are a company, an individual or a personality exposed on the internet, this exposure is found in search engines that are used daily by millions of people to search for information about you, your brands or your company. They google you!
When it comes to e-reputation, be pragmatic: look at your Google results. You can monitor, analyze, improve and protect them.
1. I'm googling, you're googling, he's googling...
"Have you visited my site? No I looked at your first Google page! "The question almost became trivial. Yet the answer is not without consequences. If a company's site or an individual's blog is always the subject of the greatest attention, it is different from the first page that Google displays on the search word. Internet users are sometimes surprised by the results, their volatility and their prioritization with no apparent link to any scale of time or importance. They would like to act, not be confronted with a fait accompli, but they don't know how to do it.
The weakness of their contents on the web leaves the door wide open to the feedback of useless or even negative information that tarnish their image. "The policy of burying one's head in the sand is useless. To use another animal metaphor, you have to take the bull by the horns! Especially when we know that 79 % of recruiters google candidates and that 78% of people say they google before working with someone! » comments Bertrand Girin, co-founder of ReputationVIP.
2. Analyze first of all
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The autopsy of a Google page is the first step in understanding the logic behind the results. At the very top, in what journalists call the attic, we find the "Google Suggest", the flagship element in guiding your journey on the net. Then come the "Google Adwords", keywords on which, depending on your behaviour on the web, Google will offer you ads or banners.
Then come the seven to ten organic results. Since August 16, 2012, Google displays seven results on the first page of a query if the first of them deploys sitelinks. These special links allow the Internet user to get an idea of the site before visiting it. He can click directly on a heading, listed in the additional links, without going through the start box: the home of the site. Finally, at the bottom of the page, you may find the Adwords and "searches" at the bottom of the page. associated". This description would be incomplete if we forget the main metric: about 60% of clicks are on the first three results. It is therefore essential to monitor them and try to control them.
3. Rules to follow
Among the good practices, we find the essentials of referencing and some editorial principles. These are the ones that will give the tone of the page: this overall impression that will draw the profile of the Internet user.
The SEO code could suggest the following checklist for the novice:
. Optimize the title tag by checking that his first and last name are included in the page title.
. Avoid "copy and paste" of text at all costs. Google hates duplicate content!
. Quote the name four to five times in each text you write.
. Write sufficiently long articles (250 to 300 words minimum)
. Include in the url, name and surname
Place a link to the user's or company's urls, whenever possible: in the signature of messages on forums, in the comments of a blog article, in search engine optimization directories or in your various web.2.0 profiles.
"We must not forget the contents behind the urls. The first questions to ask yourself are: what image do you want to show? What are the target audiences for your content? Friends, future employers, customers, suppliers, experts, fans. For what purpose? Share a vision, highlight an expertise, debate on a subject, present your products ... what is your available content (photos, videos, articles)? Then choose the services that interest you: Twitter to share short messages and links related to your news with your subscribers; Google+ and your official page on Facebook, LinkedIn and Viadeo to present your profile and increase exchanges on your professional network. Scoopit, Slideshare or Vimeo to gather and share content. For individuals, Doyoubuzz.com, Dooid.me and Flavors.me will help you position your CV and profiles.
This upstream work may seem time-consuming. In reality, it does not require a considerable amount of time in view of the benefits it can bring. You can then ask without fear the question: have you googled me? "says Bertrand Girin.
4. Protect your digital identity
Reputation VIP has created an innovative technology to help its clients control their digital identity, in accordance with the ethical rules that govern its services. Its Digital FortressTM solution allows its clients to schedule the information that concerns them in search engines.
To fight against disinformation and to favour analyses that decipher the news, join the circle of UP' subscribers.
This Fortress Digitale™ is able to schedule their information in search engines as they wish. ReputationVIP clients regain an important freedom: the freedom to choose how to present themselves to others on the internet.
The ReputationVIP web application was designed to allow Internet users to :
Monitor their Google results
Highlighting positive results they enjoy
Protect their Google results
Be alerted when their results change
About ReputationVIP
ReputationVIP exists since January 2012. In the team of founders, engineers, but also a diplomat, serial-entrepreneurs and a communicator. Together, they have invented a sustainable solution to help their customers to master their e-reputation. Through a unique technology, the Digital Fortress TM, ReputationVIP's experts help brands and personalities to regain their e-reputation.
