Maximilien Rouer likes to present himself as a "planet repairer". An agricultural engineer and biologist by training, Maximilien Rouer is above all an alternative entrepreneur. He is the Chief Operating Officer of GreenflexThe company's mission is to advise companies on alternative, ecological and social solutions.
This man of the field and convictions initiated the idea of the positive economy (see his book: "Repairing the Planet: The Positive Economy Revolution"). For him, economic activity must restore the environment and human capital; notions of profit alone are no longer sustainable today, in this period of ecological, energy and societal digital transition, which can seem both distressing and exhilarating. The resulting uncertainties, he said, raise the question of the meaning and intention of "living together" and the resulting social contract.
As a guest speaker at the last conference of the season at the Université Populaire de la Mairie in the 2nd arrondissement of Paris, we had the opportunity to talk to him about the positive economy and its impact on UP' Magazine readers:
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