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::: 11-13/02 - Almost half of European consumers say they have bought fashion products responsible in 2019 according to the September study conducted by the IFM-First Vision Chair. At the same time, the question of the contribution of performance and technology is crucial today in the creation of collections for brands. Faced with these observations, the Première Vision trade show presents from February 11 to 13 a selection of companies at the cutting edge of innovation - whether eco-responsible or technological.
These will be gathered at Paris Nord Villepinte for the Première Vision Paris trade show, from 11 to 13 February, a venue dedicated to the companies that are making the fashion of tomorrow: innovative and respectful of the planet. More than 50 exhibitors embodying these new values will be on display in the space Smart Creationhere are a few of them.
Champions of responsible creation
BANANATEX - Switzerland
Bananatex offers the first fabric made only from natural banana fibres: a durable, waterproof and 100% biodegradable product! The plant from which this fabric is made is grown in the Philippines, in a natural and responsible ecosystem. Its manufacture does not require any chemical treatment. This open-source project offers a viable alternative to synthetic fabrics.
COTTONEA - Germany
Founded in 1855, Cotonea is a German company offering fabrics made from organic cotton. As a garment manufacturer, Cotonea's mission begins with farmers in Uganda and Kyrgyzstan. Cotonea supplies a raw material that is entirely organic and ecologically produced (ELS PIMA organic fabric).
It is based on fair trade in raw materials and production. Finally, Cotonea allows a total traceability of the fabric, from the field to the finished product.
GREENDYES - Spain
Greendyes is a research laboratory developed by the Nextil group (one of the largest manufacturers of knitted and elastic fabrics in the world). After seven years of research, Greendyes now offers a new natural dyeing solution for the textile industry. It is based on natural, non-polluting pigments and additives, with low energy and water consumption, and similar behaviour to traditional chemical dyeing, thanks to a more efficient and environmentally friendly process.
LINEN DREAM LAB BY CELC - France
Interface between the different actors of European flax - creators, industrialists and distributors - Linen Dream Lab lists all the trends and all the prospective proposals 100% flax fiber. Why linen? Symbol of eco-responsibility, flax is the only European plant fibre that cannot be relocated. It can be grown without irrigation, without GMOs, without waste; it promotes agricultural biodiversity, regenerates soils and stores carbon.
RESORTECS - Belgium
Resortecs® offers a solution to facilitate the recycling of clothing. This Belgian startup is developing a thread that promotes circular economy since it dissolves at high temperature, while still being able to be used on existing sewing machines. Zippers, buttons can therefore be easily removed and the fabric can be reused to make new parts.
SPIBER INC. - Japan
Founded in 2007, the Japanese company Spiber develops sustainable and ethical materials: Brewed Protein™. These are created through an environmentally friendly brewing (fermentation) process. Indeed, these protein fibres do not use oil or animal resources.
When technology infuses fashion
BROWZWEAR - Singapore
Browzwear was founded in 2002 in Singapore. Its mission is to reduce iterations and textile samples. Pioneer, Browzwear offers innovative design software for 3D product design. This solution allows the creation of digital garments (design, development and merchandising).
The point? An optimized production line and easier pre-orders! Thanks to the power of realistic 3D, garments can be put on the market even before they are produced (and therefore not produced unnecessarily but to order).
OF RIGHT - France
DE RIGUEUR is a product innovation agency for fashion brands. This young French company helps brands to adapt to the main challenges of this century, sustainability and technology, by implementing smart, technological and sustainable solutions in their collections.
De Rigueur Lab offers a wide range of finished or semi-finished products: high-end accessories integrating wired and wireless recharging, real-time tracking and data storage... to better meet the needs of 21st century end-users.De Rigueur has notably collaborated with Lacoste, Louboutin, Lancel, Fusalp etc.
POLYGIAN - Switzerland
As a world leader in freshness and odor control technologies, Polygiene wants to change the way we think about clothes, from fast consumables to durable. The company has developed a technology that prevents the growth of odor-causing bacteria and allows a garment to be worn several times without washing. Polygiene® Stays Fresh technology can be applied in different types of textile products: sportswear, casual wear, household linen, etc. More than 140 premium brands worldwide are already using it.
> 15 conferences and 40 speakers to talk about eco-responsibility : Full Program
Première Vision Fair - Paris Nord Villepinte, from 11 to 13 February 2020