Catherine HEADLEY and Adnane MAALAOUI - Dunod Edition - 192 P - 7 November 2012
The Digital Entrepreneur Toolkit answers the questions that the e-entrepreneur is asking himself:
- The entrepreneurial process: which legal status to choose? How to find financing? How to carry out a cash flow plan?
- Getting started on the web: the first steps in creating a site, choosing a domain name, hosting solutions, etc. But also the business objectives of the site, measuring the results through web analysis.
- Perpetuate and develop its activity: traffic management strategy, monitoring and performance indicators, etc.
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To discover: 65 tools and methods essential to the successful creation of your digital company.
Each tool is described on two or four pages by a synthetic diagram, the essential points in French and English, the specific objectives, the context of use, the implementation steps, the advantages and precautions to be taken, as well as methodological advice. Some tools are supplemented by an in-depth study and a case or example of application in a company. Videos accessible through QR Code present the tools in real-life situations.
These tools accompany the creator in the different stages of preparation, creation, management and promotion of his online activity so that their site is a "super web commercial".
Catherine HEADLEY is a Digital Marketing Consultant and Entrepreneurship Trainer at ESG. Adnane MAALAOUI is in charge of the Entrepreneurship Master at ESG.
The Toolbox is celebrating its 5th anniversary!
For its fifth anniversary, the collection is being enriched with online supplements offered throughout the book. These supplements, indicated in the form of a QR Code, invite the reader to discover through videos, interviews or practical cases the implementation of the tool described or the strategy.
