Brand Ministry, a leading French start-up in consulting and social media technologies, today launches its Nuke Social Marketing platform, which aims to revolutionise the role of Community Managers within marketing departments.
The platform was designed to accelerate lʼintégration from Community Managers within the Marketing departments, in particular by allowing them to to manage for the brand:
- lʼensemble (Social) marketing functions: recruitment, qualification, animation, analytics, reporting and CRM
- On major social networks (Facebook, Twitter, Instagram and Pinterest)
- On all media: web, tablets and mobiles
This new feature will allow Community Managers to have more in-depth data on their communities, identifying the most active and influential fans and followers, and tracking the evolution of page engagement (and how it compares to the competition). These data collected will also allow to enrich the company's CRM databases by exporting the fan and follower databases collected.
In just a few clicks, the marketing manager will find a complete report in PDF format that he can present directly to his marketing director.
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Julien Oudart, Managing Director of Brand Ministry explains: "There is a real demand from brands and agencies to step up the pace superior via tools that will make lʼapport more concrete from the social web. in marketing strategies (on and off-line). To be able to qualify its communities, understand the behavior dʼun fan dʼun network at lʼautre, trace its conversion rate once on your site; these are things that we make possible with Nuke."
Already commercialized in private mode since early 2012, the platform is aujourdʼhui used by about 50 clients such as Digitas, OMD, Havas, FNAC, CacheCache, etc...
Sébastien Beauvarlet, Director of Social Media at OMD: "Nuke is a excellent tool to recruit, qualify and engage your fans and followers. Cʼest a very flexible platform that makes work easier for our advertising customers on social media". In particular, Nuke offers around twenty dʼapplications to recruit and qualify the communities on the different networks.
Lʼoutil also allows dʼaller further in the customer relationship by following lʼactivité communities dʼun network to lʼautre through his social cookie solution. It also allows to trace the traffic generated on the sites via lʼinsertion with Xiti or Google Analytics tags.
Ann-Gaël Houeix, Social Media Manager at FNAC says: "We have a rapid development strategy for recruiting and qualifying fans on our Facebook pages. Nuke is simple dʼutilisation and allows us dʼatteindre progressively these objectives. »
In addition, the platform offers a flexible business model with two license levels (for Applications and Analytics&CRM modules) for terms of 6, 12 and 24 months. Nuke, whose commercial activities are directed from Paris, is already distributed in five countries in Europe.
About Brand Ministry
Brand Ministry is a specialist in Social Media Marketing and accompanies its customers in lʼutilisation from Facebook, Twitter, Instagram, Pinterest, etc... The agency markets a complete range of consulting services (strategy, animation, etc.), site socialization, apps) and technology (Nuke Social Marketing platform). Brand Ministry's clients include brands (Lagardère, Mappy, Casino, Eram, Optical Center) and agencies (BETC, Mediabrands, Buzzman, Duke, Leg). www.brandministry.fr