The French want more and better information on climate issues. An alarming observation: the information currently being disclosed on the climate issue is powerless to raise awareness.
The survey conducted by the BVA institute for Place to B reveals that the climate issue is perceived as a priority by only 13% of the French, far behind the fight against unemployment (60%), the fight against terrorism (41%) and the defense of purchasing power (36%), all of which are short-term issues and receive significant media coverage.
A disaffection coupled with fatalism since 67% of those surveyed do not have confidence in man's ability to preserve the planet and 75% consider that COP21 has little or no chance of reaching an agreement.
However, the French would like to be told more and better about climate issues and would also like to get involved.
The French are demanding more information on climate (57% feel that it is not talked about enough) and expect a more positive (50%), concrete (48%) and participatory (42%) account.
They wish to participate in the discussion and give their opinion (42%).
Moreover, they are also attracted, especially young people, by the Place to B project, which aims to construct a different narrative. This collective project aims to bring together nearly 600 journalists, bloggers and talents (photographers, video artists, computer graphic designers, illustrators, writers, web developers, etc.) in a youth hostel during the COP to offer stories on climate issues and the solutions explored around the world: 13% think it's great and 42% think it's a good idea that will make a difference.
In the end, 47% would like to know more and 44% would like to talk about it with others.
(Source : BVA - Surveys - 25 March 2015)
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