
The French want to consume "responsibly and more sustainably", and an overwhelming majority of them (94%) want to return to simple products that are accessible to all, according to a study published on May 30.
« Por the first time since 2004, consuming responsibly means above all consume otherwise for the majority of French people (50.5%)," points out Greenflexa service company in sustainable development which conducted this study with the support of the French Environment and Energy Management Agency (Ademe). "Consuming differently" means giving preference to "eco-labelled", certified ethical, local, less polluting products.
For 32% of the French, it is a question of "no longer consuming superfluous products or services", and for 16%, of "reducing consumption in general".
Nearly two thirds of French people (60%) think that to consume differently "is not to waste, throw away", an increase of 11 points in two years.
Approximately 85% favour companies that have maintained a local presence, according to this study conducted on a representative sample of the French population of 4,100 people aged between 15 and 74.
65% consider that distributors are responsible for using local producers and 32% declare buying local.
For 30% of the French, a product is responsible "when it respects the different parties involved in production".
73% consider that "individuals have an important role to play in taking concrete action for sustainable development".
Approximately 38% consume less meat, which represents an increase of 5 points compared to 2014 (WELL 2014). They are also more likely to prefer natural products: 60% (+4 points).
Young people feel particularly involved, according to this study: for 75% of 15-24 year olds (+3 points compared to the general population, and +8 points in two years), taking sustainable development into account is "a necessity".

Login
0 Comments
Inline Feedbacks
View all comments