viticulture and digital

Wine & Digital: awards where climate and neo-consumer are distinguished

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Yesterday evening, during the Montmartre Harvest Festival in Paris, the winners of the National Wine and Digital Awards were announced. This year, in terms of innovations linked to production, climate issues were at the heart of the jury's concerns: How to better manage soil irrigation? Can physics improve the quality of wine and better protect the environment, thanks in particular to climate prediction on the scale of the day and the year, or the concentration of pesticides by zone on a domain? How can applications help us find our way in the world of tastes? Four companies were honoured for their love of wine and their commitment to changing the world of winegrowing, between tradition and the climate challenge. 
 
Ahe second edition of the Wine and Digital Prize was a great success with French start-ups linked to the world of wine.
At the initiative of this prize, the Mediterranean Wines, the interprofession of wines with Protected Geographical Indication, formerly called " vins from Pays ", from the South East and its family of PGI wines from the Vaucluse.
 
The interprofession, which brings together more than 6,000 Mediterranean men and women, has since its creation advocated the enhancement of terroirs, a creative wine culture that respects ancestral know-how and the protection of a unique cultural ecosystem. Its values, Intervins Sud Est, the interprofession of Mediterranean Wines, a family of PGI shares them with French Tech Culture.
From the meeting of these two passionate actors was born the desire to promote innovation in all aspects of their professions.
On the other hand, this dynamic digital ecosystem, driven by French Tech, now wishes to offer solutions adapted to the requirements of the wine world.
A world in full upheaval because the climatic conditions with the warming and the drops in rainfall will change wine and significantly redistribute the geographical distribution of wine producing regions in the world. For Hervé QuenolResearch Director at the CNRS,"Climate projections predict significant changes in the distribution of vineyards in the long term (2070-2100). The recommended adaptation strategies are relatively "abrupt". They would mark a break with current viticultural systems with changes in grape varieties, technological developments (e.g. irrigation) and a modification of the world's viticultural geography. »
 
Reasoned adaptation seems preferable to abrupt changes. This is why start-ups are inventing state-of-the-art equipment, thinking about new models of adaptation and mitigation.

 
The winners
 
For the 2017 edition, several start-ups competed to win one of the four prizes offered by French Tech Culture, Intervins Sud Est, the Interprofession des Vins Méditerranéens, a PGI family, Terralia, Crédit Agricole Alpes Provence Capital & Innovation, the French American Chamber of Commerce in San Francisco and the Greater Avignon area.
 
 
ITK wins the prize for wine production awarded by the Vins Méditerranéens, a family of PGI.
This start-up is actively fighting against global warming and its effects on vineyards. The start-up has created the Vintel which allows winegrowers to consult the water status of their vines in real time. Adapted to all terroirs, grape varieties and production objectives, Vintel manages grassing, optimizing yields and quality, and saving resources, in order to manage its vines as closely as possible.
The winner will be accompanied by Les Vins Méditerranéens, a PGI family, during the annual seminar of the Interprofession in early 2018 to present their solution to an audience of wine professionals. Then, the Vins Méditerranéens, a PGI family will accompany him in the different denominations that make up its territories, for a series of demonstrations of its innovative solution.
For more information : http://www.itk.fr/solutions/vintel
 
CELSIUS wins the award at the Go 2 Market in the United States with two weeks of training in Napa Valley and Sillicon Valley.
Romain Guillaument, the founder of this start-up, is a physicist-researcher. He completed his thesis in fluid mechanics and wishes to apply his discoveries to the wine industry. The start-up helps winegrowers to choose the right shape, volume and material for the cellars by carrying out numerical simulations. It also provides them with useful information at viticulture : pesticide concentration, soil temperature, climate predictions. Tailor-made assistance in line with the producer's needs.

The winner will be able to meet entrepreneurs, investors, business coaches in the United States, prospects and participate in the Unified Wine & Grapes Symposium.
 
CIFT GROUP wins the prize for wine production issued by Terraliathe competitiveness cluster for the plant sector.
Working with the big names in the industry, CIFT Group offers adapted quality services: vision control, cork assembly, bottle decoration, parts distribution. But this start-up has also created the robot AlienA patented system for automated sorting of the harvest by optical recognition, which has already been adopted for the 2017 harvest in a few major Bordeaux châteaux, such as Haut-Bailly and Calon Ségur.
The winner will receive a one-year membership to Terralia., competitiveness cluster for the agricultural and agri-food plant sectors.
It will thus be able to benefit from the Terralia network, support for innovation and growth to develop its own solution.
For more information : www.citf-group.com/fr
 
 
 
HAPIWINE wins the wine marketing award.
Based on the tasting method developed by Pr Carbonneau, an algorithm analyzes the wines appreciated by the user of the application.
Based on sensory analysis, the Hapiwine application guides wine lovers and neophytes according to their tastes. It recommends customized wine lists that can be bought in a few clicks at nearby wine shops and delivered within two hours in Paris and soon in all cities in France. It was designed in collaboration with Eric Beaumard, the world's vice best sommelier. The application received the prize for the best innovation in marketing and promotion.
This start-up will benefit from a pre-acceleration with The Bridge, the accelerator of French Tech Culture.
During this pre-acceleration phase, The Bridge experts will work with the start-up to conduct a 360-degree diagnosis of its growth levers as well as the levers to be activated to accelerate its development. An action plan for the start-up will be established at the end of this pre-acceleration.
For more information : http://hapiwine.fr
 
 
To go further:
 
- Book" Threat to wine, the challenges of climate change "by Yves Leers and Valéry Laramée de Tannenberg - Buchet Chastel Edition
- Book" Connected Agriculture: Scam or Cure? » by Vincent Tardieu - Edition Belin, February 2017
- Greenpeace Report "Climate change and impacts on viticulture in France". (August 2009)
 

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