These are the "Broken Mouths" of the fruit and vegetable departments: two-legged carrots, biscornuous eggplants, misshapen tomatoes, swollen fruit, ... weird, they are weird in the eyes of a consumer society where appearance prevails over quality. Let's start wasting them! To raise awareness of this food waste, Sarah Phillips, an American entrepreneur, has decided to highlight them through a series of photographs "Ugly Produce is Beautiful", published on Instagram.
Un initiative launched as part of a more comprehensive upstream educational awareness-raising action, "The Ugly Produce is Beautiful℠ (UPIB) Educational Campaign." in January 2016 by food expert Sarah Philips: a global movement of producers, retailers, restaurateurs and consumers to reduce food waste and pollution. In the United States, "ugly" products are part of the larger problem of food waste in the United States, although it also occurs worldwide. Americans throw away the equivalent of $165 billion each year - from farm to fork - ugly food and uneaten food ends up rotting in landfills as the largest component of municipal solid waste, where it is responsible for a large portion of U.S. methane emissions. And all the inputs used to produce that food - soil, water, fertilizer and human labour - are also wasted.
"These damaged commodities are often left in the fields to save operating and labour costs. If they are harvested, they remain unsold and rot in landfills simply because they had small scratches that did not affect their freshness or taste, explains Sarah Phillips.
Its purpose is to help us take action and encourage consumers to buy "ugly" products (rather than talk about them) because these products have strictly the same qualities as others and there is no reason to dismiss them. Small defects in appearance do not affect the taste, health or nutritional qualities of the product. Through photography, Sarah Philips wants to create a global and worldwide awareness, even if there have been many initiatives to promote them in recent years, particularly in France, where too many ugly vegetables are still wasted.
These photographs are as many still lifes that sublimate fruits and vegetables in a particularly successful lighting and color setting. True art paintings whose composition has nothing to envy to the mannerist painter. Arcimboldo ...
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