AgroParisTech, ENSAE ParisTech, Télécom ParisTech and HEC Paris are renewing their association to offer decision-makers and business leaders four training courses to help them take into account the challenges and opportunities related to Big Data on 10 and 11 October 2016.
Ahe importance of Big Data is undeniable, with a notable presence in the media, proof if proof were needed of the omnipresence of "data science". Beyond the fears and expectations raised by these terms, implementation remains tricky, especially among SMEs.
The competition from pure players, who use data in a very agile way and do not hesitate to question their business model to follow the desires of consumers, is both a source of inspiration and a challenge for traditional companies. The controlled use of data is therefore a strategic issue, opening up the prospect of developing new products and services, new forms of customer relations and operational efficiency gains.
AgroParisTech Executive, ENSAE-ENSAI Formation Continue (Cepe), Télécom ParisTech-Télécom Evolution and HEC Paris Executive Education are continuing their association in order to provide concrete answers to the problems faced by decision-makers, executives and company directors.
Four targeted programs enable these decision-makers to rethink their strategy, support business transformation, reveal the true value of their data and anticipate tomorrow's business models according to their field of interest or sector of activity:
- Life and food companies in the age of Big Data
- Banking and Insurance in the Big Data Universe
- Internet of objects and sensors connected at Big Data time
- Customer relations in the age of Big Data
Over a two-day format, on October 10 and 11, 2016 on the HEC Paris campus, the programmes will include presentations and common meeting points to encourage exchange between participants. In the common part, the following will take place Marc CheminGlobal Insights & Data Consulting Leader at Capgemini Consulting and coordinator of the Big Data plan for the Nouvelle France Industrielle, and Gerard Haas, de Haas Société d'Avocats, President of the international network of lawyers GESICA.
Life and food companies in the age of Big Data: challenges and opportunities
In the life sciences sector, Big Data represents a new era that will profoundly and lastingly change the technical, entrepreneurial, political, social and environmental spheres. The prospect of controlled uses of megadata is seen as a lever for progress and innovation in many areas of life. Knowledge of the success factors and potential risks of Big Data projects will enable companies to better master the challenges, opportunities and risks associated with these new technologies.
Banking and Insurance in the Big Data Universe : challenges and opportunities
Banking and insurance professionals already have a wealth of data on their clients. Exploiting unstructured data, such as social network publications, and implementing methods such as machine learning or deep learning can help diversify the service offering and improve the internal processes of these companies. In two days of training, banking and insurance executives will learn how to create value, take advantage of these data repositories and implement a Big Data approach in their company. They will be made aware of the legal and ethical aspects. By learning about the latest cyber threats and the solutions enabling them to avoid them, they will be able to anticipate how to guarantee the security of their data, which is essential for maintaining the confidence of third parties.
Internet of objects and sensors connected to the Big Data Time : challenges and opportunities
Historically, industrial systems generate large amounts of data for monitoring and controlling production lines. In parallel with the multiplication of sensors and connected objects, Big Data technologies now allow the processing of this information, in increasingly large volumes, and their cross-referencing with management data or external to the company, thus promoting the development of new methods of quality control, predictive maintenance, optimization of production processes, etc...
Customer relations in the age of Big Data: challenges and opportunities
Companies now benefit from a wealth of information generated by their own customers, whether it comes from purchasing acts, social networks, web browsing traces... Processing and exploiting this data is a priority whose main challenge is the transformation of customer relations through the improvement of customer knowledge, the anticipation of customer needs, the prevention of attrition, the development of new appropriate services... The seminar invites participants to rethink marketing in its different aspects and key stages.