Innovation Web to Store: Generix Group and Proximis launch the first integrated Click & Collect 100%
Generix Group, a publisher of collaborative software for the retail ecosystem, and Proximis, the leading publisher of Web to Store solutions, have joined forces to offer a new generation of Click & Collect, the reservation service for in-store collections.
An alliance to develop cross-channel
Generix Group and Proximis have joined forces in order to offer their users the best Click & Collect solution to develop in-store sales from the internet and mobile phones.
From now on, users of the Generix Collaborative Customer (GCC) cross-channel sales & marketing animation platform will benefit from the latest Proximis cross-channel innovations integrated into Generix's tools.
Generally, web reservation services do not communicate well with in-store checkout systems. This is why the two publishers have invested in recent months to create a standard connector between their solutions, offering the consumer a unique in-store checkout experience for products booked online, and allowing the brand to accurately measure the additional sales (upsell) made in-store for each Internet user.
This integration is also intended to simplify the work of the seller, who thus has a single interface to manage all transactions, including those coming from the web.
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A reliable view of the return on investment (ROI)
Calculating ROI accurately was until today the main pitfall of the Web to Store.
The availability of this joint offer of integrated Click and Collect 100% offers new possibilities, such as :
- Improvement of processing productivity (cost rationalization)
- Web to Store behavioural analysis (impact of digital on the physical)
- The analysis of the different sources of turnover (online sales, upsell store...)
More generally, the integrated Click & Collect 100% meets the needs of distributors who, faced with the multiplicity of channels, are looking to facilitate the journey of their customers while optimising the profitability of cross-channel services.
"Generix Group supports leading retailers on a daily basis. We wanted to complete our ecosystem with a truly proven Web to Store solution. We have worked with Proximis for several clients and have found a strong expertise in Click & Collect.
This partnership offers our customers a real lead in terms of conversion between digital and point of sale," comments Philippe Petit, Director of Operations Generix Collaborative Customer.
"The combination of a cross-channel sales & marketing animation software with a Click & Collect solution is a first in Europe and opens up new possibilities. Thanks to this connector, in-store GCC users can access Proximis solutions without changing their working environment. This convergence between the web, information systems and in-store solutions opens up new perspectives: reliable analysis of on/off-line conversion, measurement of additional sales (upsell), behavioural analysis of the multi-channel shopper... innovations from which our joint customers can benefit as of today", adds Philip Bianchi, CEO of Proximis.
About Generix Group
Publisher of collaborative software for the retail ecosystem, Generix Group helps retailers, logistics service providers and manufacturers to manage, share and optimise their flows. The Generix Collaborative Business package of services is based on strong business expertise in the fields of ERP, supply chain and cross-channel sales management, supported by our EDI, EAI and portal integration solutions.
With Carrefour, Gefco, Leclerc, Leroy Merlin, Nestlé, Unilever, DHL, Louis Vuitton, Sodiaal, Metro, Sara Lee, Kuehne+Nagel, Cdiscount... more than 1,500 international players have chosen Generix Collaborative Business solutions, establishing Generix Group as the European leader with over €63 million in sales.
To find out more: www.generixgroup.com
About Proximis
Proximis, a software publisher dedicated to cross-channel, offers an innovative Web to Store software solution dedicated to brands and retailers. It is the first global Web to Store solution that provides its customers with tools to increase in-store sales from their website and mobile phone (store locator, product locator, click and collect, multicast). Founded in 2008 by Philip Bianchi and Jérôme Faure, the start-up provides concrete solutions to deal with the behavioural phenomenon known as ROPO (Research Online, Purchase Offline), and has a unique 5-year expertise in On/Off conversion. Since 2011, the company is supported by Oséo Innovation, the Alsace Region and the Ministry of Research.
To find out more: www.proximis.com
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