Women's magazine Biba May 2014 (out on April 1st), on pages 48 and 49, a double page like no other: six trendy products in shopping mode to buy directly from their capture by Smartphone. An interesting innovation for the paper press, with this new application. "Zoomdle" that just came out on April 1st.
Do you have a smartphone? Download the free Zoomdle application from the App Store or Google Play, flash the product you like on the magazine page and you'll receive it in 48 hours at home.
To date, two magazines are partners in this launch: Biba and Grazia (released April 4th).
The articles that we can flash are those proposed among the selection of the editorial staff of these magazines and presented in a new section "Flash&Shop". Presentation in airy and precise packshot. And if you want to expand the range, you can access a whole selection of products presented in the app with one click to crack even more!
More than 1 billion euros in mobile sales in 2012 compared with 400 million euros in 2011*, i.e. more than 150 % of growth in one year. And when you know that 62% of e-purchasers use their smartphone or tablet during the purchase process and whether the purchase process ends on a mobile, computer, or in store, this innovative app could well revolutionize Mcommerce...
(*Fevad Study 2013).
Flash and Buy!
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This new application allows you to buy in a flash your favorite products found in partner magazines and receive them directly at home in a beautiful gift box. Whether it is fashion, beauty or design, the product remains in its original packaging; Zoomdle brings added value through the quality of its service, while respecting the products' brand image. A very intuitive and immediate link.
34 % of smartphone owners perform a search after seeing something in a magazine. This search either comes to nothing, or is disappointing because it is too complicated. The Zoomdle app is simple and fun to use because it prolongs the pleasure of reading and corrects the frustration of not being able to immediately find the desired object. And Zoomdle takes care of everything: order taking, secure online payment, delivery, service, and more. after sales...
Visual recognition at the service of e-shopping
The Zoomdle application allows you to identify, by visual recognition, clothes, shoes and all types of fashion accessories. Zoomdle works with the visual recognition and marketing engagement engines of Smartsy, the Franco-American company, a pioneer and leader in this field. The device developed by this company makes it possible, thanks to advanced visual recognition technologies, to give life to any object or document.
The image taken is instantly compared with those in the platform's servers and when recognized, it returns organized and enriched content to the user's smartphone or tablet in a fraction of a second. The strength of Smartsy? Recognize images and objects with an accuracy rate of 98%, regardless of the quality of the shot, such as ambient brightness, motion blur, etc.
The customer at the centre of all attention
Zoomdle was designed by Philippe Journo. He is the founder and President of The Phasbourg Companya leading player in the commercial real estate market in France. Founded in 1989the company is mainly focused on commercial real estate: from major "Signature" projects such as The Atoll in Angers, and the restructuring of city entrances and commercial areas.
A company that wishes to distinguish itself by paying particular attention and listening to its customers in order to create and innovate, with audacity. With a declared ambition: to give a lead to tomorrow's business.
An interesting initiative to follow.
Photo ©Anne Thai, Illustrator
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