e-commerce

Can we still invent new concepts in E-commerce?

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Can we still invent new concepts in E-commerce? Towards the emergence of a new model: "mall 2.0".
While theFevad has just published the figures for E-Commerce 2014, what are the market trends? E-business is changing. Whether it is the offer, the services or the consumers, the expectations are changing... so what answers can be brought to them?

It is difficult to predict with certainty what tomorrow's E-commerce will look like. However, based on the current challenges and prospects of this sector, as well as on certain fundamentals that remain immutable, it is still possible to draw up a sketch of the typical online buying and selling platform by 2020.
To meet the concerns and needs of e-merchants, who want to find new sources of growth, improve their margins and also benefit from a high level of security on the transactions carried out, tomorrow's E-commerce could be based on a global and unified solution that would combine the advantages of marketplaces and classified ads.

Such a solution already exists: "mall 2.0".

This concept of online shopping mall - present in some countries such as the United States or China but unheard of in France - is now arriving in France. This "Temple of Consumption 2.0" has many advantages:
- All E-merchants (professionals and/or individuals) can display their products or services and carry out all types of transactions (sale, exchange or rental), without commission or subscription. No more risk of seeing your margin nibbled away by the platform.
- The environment has been designed to ensure a high level of security for users.
- Like a real online shopping mall, online shoppers have the opportunity to discover a vast assortment of products, mainly distributed by prestigious retailers, as well as to take advantage of special sales events at bargain prices throughout the year.
Shopping in an online shopping mall offers an optimal and secure shopping experience, fully meeting the needs of consumers who want to get the most out of their time and find in one place a diversified choice of shops to make all their purchases.

The mall 2.0 is already positioned as THE most effective solution to meet the multiple challenges of E-commerce today and tomorrow, namely :
- How to enable e-merchants from all horizons, who are already established on the web, to find new growth opportunities at lower cost to win new customers and thus improve the profitability of their business?
- How can we counterbalance the crisis of consumer confidence in small merchant sites, the large number of which could lead to withdrawals or evictions from the market in the short or medium term?
- How can we encourage the digitalisation of small businesses, especially local ones, to enable them to benefit from a major lever to increase their turnover?
The grouping of operators within a single platform for buying and selling should be the major challenge of tomorrow's E-commerce. Market place, classified ad site, or online shopping mall? The battle has probably only just begun!

Didier Majerowiez, Founder of Dealplaza.co.uk

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