The Welcome City Lab Paris launches a call for applications for d'experimentation to imagine the point of sale and d'welcome of the future. You have until September 15!
The digital transformation in recent years has changed our consumption habits, behaviours and uses. It is no longer necessary to go to a place to buy a product, it is no longer necessary to travel to find information, everything is much more accessible than before, especially in terms of information symmetry.
However, the physical point of sale or reception has not become useless or obsolete. It allows you to be inspired, to naturally provoke a desire, to try something, to convince and be convinced, to obtain qualified information because it is processed directly by humans rather than being confronted with the flood of information available on the web, etc.
In this perspective of enhancement through differentiation with the services available online, the Welcome City Lab launches for its founding partners, a call for applications for experimentation on the point of sale of the future / the welcome of the future.
The objective? To experiment with new solutions to improve the customer experience, especially digital, from the purchase to the reception, in physical point.
The selected experiments could be deployed in the territories of the Welcome City Lab partners ("the partners") Aéroport de Paris, AirFrance, Amadeus, Carlson Wagonlit Travel, Galeries Lafayette, Viparis, and a panel of tourist offices mobilized through the DGE, according to the professional needs of each.
General presentation
The aim of this call for projects is to select and experiment with innovative solutions for the point-of-sale/reception point of the future.
The proposed solutions must be innovative, reproducible (thus not requiring significant customization developments to be deployed), transferable (mobile or duplicable over several fields) and reversible (allowing the experimental field to be returned to its initial state).
Themes
In order to understand what is expected by the partners in this call for applications, a non-exhaustive list of themes that could be addressed by the project leaders has been established:
- Fluidification of the customer path
- Innovative flow ticketing
- Rethinking customer interaction
- Digital customer reception
- Digitisation of customer relations
- Enhancing the reception point
- Store Valuation
- Boost sales on the spot
- Preparing for the client's arrival
- Monitoring of the customer relationship before / during / after
- Signage and POS
- Customer Loyalty
- Waiting Management
- New Services
- Theatricalization of the point of sale
- Physical arrangement of space
- Optimisation of time spent on personalised advice
- Improving information and wait management through robotics
- Etc.
The theme of the call for projects must be understood in a broad way in order to consider the specificities of each of the territories of experimentation: it can be a point of interaction with the clientele, even non-commercial, including the management of waiting, the act of purchase as well as the highlighting of the continuity of the customer journey.
Experimental sites
The physical location where the project is tested is called the territory of experimentation, whether it is a product physically deployed in this location or a solution whose use is linked to this location and is tested by user-testers.
The territories of experimentation of the founding members are very varied. They all have in common that they are places where the public is welcome.
Travel agencies, shops and department stores, tourist offices, trade fairs and congresses, airports, kiosk / reception desk, event venue, hotel, boats, etc. These territories will be defined by the partners according to the applications obtained during the call for applications, and by the agreement that will bind the partner to the project leader.
Each partner will choose the projects it wishes to experiment with, based on the capacity of the teams on site to follow up on the projects, according to the partner's strategy and its interest in the project.
Results and application deadline
The selected companies will have the opportunity to test their experimental solutions in situ, for a limited time, as well as their business models.
Applicants must submit their applications by September 15. Winners will be selected by a committee made up of experts and partners from the call for applications.
Companies and associations will have the opportunity to test their experimental solutions in situ, for a limited time, as well as their business models.
