Proust had his madeleine to remember the beautiful moments of his childhood, Londoners now have their holiday memories in a bottle. It is on the platforms of Slough station that you can find these holiday scent dispensers.
Aust choice, freshly cut grass, tanning cream, barbecue scent, iodized sea air. All in small plastic bottles available in a vending machine. A shot of pshitt in the nostrils and hop, back to the good times of idleness while everything rustles around you, and the perfume of the subway quickly reminded you of the harsh realities of life.
The initiative for this operation came from the car rental company Holiday Autos, which worked with the design studio Rewind on this project that was originally a publicity stunt. The Londoners rushed on this small innovation that helps them fight against the back-to-school blues. We can bet that this trial run will not stop there and that we will soon see the proliferation of these distributors of scents and small pleasures. Especially since this "service" is free. For now, all you have to do is post tweets of holiday memories with the mention @HolidayAutos to be credited and get your little scented bottle.
