The BHV MARAIS offers a new AIRBNB solidarity experience to all travellers from all over the world, going beyond the traditional tourist circuits: gardening on one of the most envied rooftops in Paris. On the roof of the BHV store, rue de Rivoli, a real vegetable garden of 1,400m² offers a unique organic above-ground vegetable production unit open, as part of the "Trips", these urban themed activities launched by the booking platform.
After surfing initiation in Los Angeles, pottery lessons in Tokyo, or a visit to different creameries in Parisit's the turn of the department store in the rue de Rivoli to join forces with the Experiences" project initiated by the Airbnb platform to offer Parisians and travellers from all over the world a unique opportunity on the roof of the Rue de Rivoli Store. This experience, bookable on Airbnb only, will give access to the "Perched Garden". Installed since 2016 on the 7th and 8th floors of the building, this vertical garden covers an area of 1,400 m² and offers an organic vegetable production unit, turning the roof of the BHV MARAIS into a veritable urban vegetable garden in the heart of the Marais.
For two hours, in English or French, participants (maximum 8) will be welcomed by Marie, a landscape engineer and urban agriculture consultant.
She will introduce them to the innovative system of vertical cultivation, before letting them harvest ripe fruit and vegetables. The experience will end with a tasting of locally grown produce while admiring the breathtaking view.
As theexplains the French Association of Aboveground Culture.The city is an ideal place to grow fruits and vegetables that are perfectly fit for consumption, contrary to what one might think. Their roots grow in a constantly irrigated and controlled environment, much less polluted than some agricultural land. It is important to know that a strawberry that has grown in the city according to the rules of organic farming is as rich in vitamins as any strawberry that grows in the countryside. According to the Association, "the city is not a sterile environment: very quickly and as soon as the environment adapts, biodiversity reappears. It is a young ecosystem that we must cultivate with patience and wisdom. »
Reservations are available today, and the experience will be available from May to October, depending on the harvest calendar. The experiment sheds light on the BHV MARAIS roof greening and urban cultivation project, which is part of the City of Paris' objective to develop 100 hectares of greening on the walls and roofs of the capital, one third of which will be dedicated to urban agriculture.
"Paris is the world's leading tourist destination, and its magic is constantly being rediscovered through new activities, explains Emmanuel Marill, Director of Airbnb France. "This partnership with such an iconic establishment as Le BHV MARAIS is a chance to offer a new experience of Paris, not only to travellers from all over the world, but also to Parisians who will be able to discover another facet of their city and experience the place that nature has on the rooftops. »
"While the BHV MARAIS is constantly reflecting on how to reinvent itself and go further in its eco-responsible approach, we are happy to contribute to the reflection on the needs of the city of tomorrow, alongside the French Association of Aboveground Culture and to let Airbnb users benefit from this unique experience at the "Perched Garden". says Alexandre Liot, Director of BHV MARAIS.
Airbnb launched "Trips" at the end of 2016: activities designed and run by enthusiasts or experts within a city, offering travellers and residents alike unique access to communities or places. In Paris, there are already nearly 100 experiences available, such as a initiation to sculpture with Alexandreor the discovery of the world of violin making with Anne and Frédéric. And already more than 500 activities available in twelve cities around the world: Los Angeles, San Francisco, Miami, Detroit, Havana, London, Paris, Florence, Nairobi, Cape Town, Tokyo and Seoul.
The proposed activities are organized by category (sports, nature, solidarity, entertainment, cooking, arts). The site also proposes to discover the known addresses of personalities, each expert in their own genre, such as Alain Ducasse, Pierre Hermé, Gaël Monfils, ... For example: "Where to dance? "with the choreographer and dancer Blanca Li, "Perfect places for a tête à tête", with the wise recommendations of Didier Rappaport, the CEO of the dating site Happn, or where to find a reputable barber or the best bars in the neighbourhood, in the same spirit as the recommendation sheets sometimes left by guests to their visitors.
With this new feature, launched on its app and on its website, Airbnb clearly aims to go beyond its status as a simple alternative to hotels to allow its users to discover memorable local experiences.
After Paris, "Trips" will expand to other cities in France, including Marseille and the Provencal hinterland.
A response to the accusations of unfair competition from the hotel unions? Since 2008, the Californian startup that offers to rent or book accommodation between individuals around the world has indeed shaken up the global hotel market with more than 3 million ads in 34,000 cities and 191 countries for the year 2016.