As we have been saying for a long time, the newspaper industry is in serious crisis. Newspapers are doing everything they can to retain and attract their readers, sometimes innovating at all costs. One Japanese daily, the Mainichi, is trying to surf the ecological wave and offers the world's first fertile newspaper on Japanese newsstands.
Ahe Mainichi is not a local gazette; it is one of the most important newspapers in the Japanese press. Five and a half million copies are sold every day. Figures to make our French daily newspapers dream. But what triggered the newspaper's worldwide fame is a green innovation. The newspaper is printed on a special paper. Once read, the newspaper can be planted to grow plants.
The use of fertile paper is not in itself a first. A French company, Growing PaperThe paper is sown with different seeds. Simply place the paper in your garden, cover it with a few handfuls of soil and after a few days poppies, salads or multicoloured flowers will rise. Other manufacturers are in this niche market and offer intelligent waste recycling with this process: Botanical Paper Works, Green Field Paper Company, Bloomin.
If the Mainichi stands out in this innovation, it is because of the volume it represents. Millions of copies are produced using fertile paper and special ink. The Japanese are rushing to this new eco-friendly medium and are indulging in a new type of gardening. Readers become passionate about roses, daisies and forget-me-nots.
A nice idea to compensate for the often very grey information spread by our media this spring.