For those who accept to "think differently", here is a scenario of the future imagined by Geneviève Bouché that allows us to glimpse sociological and economic action plans at 30 years. A scenario that touches on the deepest and most down-to-earth of human activities: producing, living together to renew the species and discovering the world to dominate it and/or better understand it.
Doctor in Organizational Sciences (University Paris Dauphine) and futurologist, former company director, author, blogger, involved in Think Tanks, Geneviève Bouché is a specialist in innovation and new media. She is vice-president, in charge of studies, of the think tank The Jade Club. This conference at TEDx La Défense 2012, is a scenario of change to access the form of prosperity induced by new paradigms to change our society based on the emerging convictions of citizens.
The proposed scenario actually marks a paradigm shift, perhaps a civilizational shift. It touches on the deepest and most down-to-earth human activities: producing, living together to renew the species and discovering the world to dominate it and/or better understand it.
But producing is an act whose nature has changed. Industrialization has made it possible to produce using distant resources generating a massive surplus and exchanges leading to the capture of the wealth of the other or to its dependence. This has classically involved Capital and Men and military-inspired organizations...
Globalization has added complexity to this trend. In addition to the factors of Capital and Labour, there is the Network. All this generates great tension, suffering and inefficiency and requires the emergence of new models.
Why not enjoy unlimited reading of UP'? Subscribe from €1.90 per week.
The networked, medium-sized, more adaptable company is becoming a new model. The employee formula is being questioned, the contributor intends to follow a life path where he can produce, learn, transmit and innovate ... Consumption itself is no longer focused on possession but on access to functionalities ...
The societal model takes shape around the central nucleus of the family with a commercial sector that is now dominant, a regalian sector that frames and regulates, a sector of "living together" (cultural, religious etc ...) and a new sector of the pre-merchant.
Living together and pre-merchandising form the breeding ground for the other so-called "factual" sectors. Soil feeds the factual whereas the problem of financing soil by the "factual" sectors is nowadays raised. The State no longer has the means and the regalian has become an implausible millefeuille and it is not the role of the commercial sector, then?
Geneviève puts forward in this conference three axes of work (but she has much more ...) :
1) The complementary currencies described by Etienne Hayem are a trail that suffers, according to Geneviève, from being effective for too few people or from being too little supported when they address larger and more diverse communities or situations. They remain an avenue of interest as long as they are developed.
2) Basic income: it is a question of recognizing a de facto situation; a large part of the population receives an income without being asked to "work"; only, for this, more than a hundred different organizations are mobilized (in my opinion in the most perfect economic inefficiency). This basic income would allow for a clear rationalization, fertile life courses and the development of the aforementioned breeding ground at the same time. It will support emerging talents, the driving force behind the already lively "network" confrontations.
3) Beginnings: this is the opposite of finance, which seeks profitable use of surplus funds. Beginners are looking for the essential means of innovative or emerging activities. Here we find the more or less marked failure of European companies to renew themselves, to innovate in activities whose commercial end cannot always be predicted. If you don't believe me, ask yourself why Google, Facebook or even the artist JR are "American" and remember what we used to tell us Jean-David Haddad the role of the Exchange at the same TEDx conference.
(Source : Didier Chambaretaud / Blog Le Dire et Le Faire, Doing and Saying it 2012)
To fight against disinformation and to favour analyses that decipher the news, join the circle of UP' subscribers.