577 cardboards will be distributed on Tuesday 27 June to the members of the newly elected National Assembly to test in virtual reality "24 hours of happiness", a 360° film on the daily life of a mother in precarious circumstances. A unique awareness-raising action at the heart of public actors, thanks to an immersive and impactful technology.
AFrance has 9 million poor people today, including 2.7 million children. And yet, sustainable policies to fight against this scourge that weakens our society and to live together are lacking (lack of ambition/necessary scale).
On the occasion of this new mandate, Secours Catholique-Caritas France wants to give the elected representatives of the Republic the opportunity to see, live and feel the daily life of these people. Through the innovative technology of a 360° film made by smartVR for impact, which immerses us in the daily life of a mother, Secours Catholique wants to reach out to public decision-makers so that they give the fight against poverty all the necessary means.
Why a 360° film?
Every year, in November, Secours Catholique publishes a statistical report, a true snapshot of the situations of poverty in our country. Every year, the association questions politicians, public authorities and citizens on the basis of data collected in the field. These data also allow us to feed the pleas as well as the actions of the NGO. But this is not enough.
All too often, the indignation at the reading of the numbers is disembodied. Readers sometimes find it difficult to project themselves concretely into the lives of those affected. Secours Catholique wished, through the making of a 360° film, to give a face, a voice, a glance to the millions of people in France who struggle daily to survive.
This film, 3 minutes 37 seconds long, allows viewers to immerse themselves in the daily life of a mother and her son. Without misery, but without make-up either, this film allows us to live the day of a woman who fights to offer the best possible life to her child.
These single-parent families, in a precarious situation, suffer severe and lasting poverty. They combine insufficient income with emotional isolation. They are mostly women, who are particularly vulnerable. Many of them are under the vital obligation to accept involuntary part-time jobs with low pay and staggered working hours that are incompatible with their responsibilities as mothers.
Every year, Secours Catholique accompanies 1.5 million people. So many women and men who have a face, a name, dreams and hopes. This film is a way of highlighting their humanity, beyond the figures that do not show their daily struggle.
Virtual reality for social impact
Virtual reality represents a new key lever for creating social impact and engaging the general public in a different way on major social and environmental issues.
By creating smartVR for impact, its new independent division, in February 2017, smartVR studio wanted to put its RV expertise at the service of great causes, in line with the movement "Tech4good" which has been bringing together digital entrepreneurs for several years, committed to the major challenges facing our society.
The objective is twofold:
- create its own experiences on major social issues and demonstrate the impact of RV to develop empathy and civic engagement ;
- support responsible actors committed to the RV revolution - associations, foundations, CSR departments of companies, institutions... - to enhance and develop their social impact.
For Sarah Mariotte-Tirmarche, founder of smartVR for impact : "RV can create real emotional triggers. Immersive experiences touch our emotions, become anchored in our memories and change our relationship to the world. They allow us to immerse ourselves in situations that are sometimes far away and make us want to act. At the heart of this device lies empathy, the ability to put ourselves in the shoes of another, to feel these emotions, to understand them and to act in their favour. »
To see the movie in 360° :
1) Download the dedicated application called "24 hours of happiness" via the Playstore or Applestore of your mobile phone.
2) Once the application is installed on your phone :
- open the application
- choose your options
3) The video starts automatically, you can pause it.
- select the cardbord option to launch the 360° mode
4) Insert your phone in the Secours Catholique-Caritas France cardboard (indications on the object)
5) Bravo... You're ready to watch the movie!
