solidarity book

The solidarity book for an anti-gaspi economy

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Waste, long accepted as inevitable, is now being pointed at, and many initiatives are emerging to try to remedy it. Such as the Ammareal platform, whose credo is the book of solidarity.. It takes back all the books in good condition that libraries and associations no longer want and resells them, generally at low prices, on its site. Explanations.
 
C’is a fact, the world is changing! The second-hand market is now worth six billion euros in turnover, according to a Xerfi's estimate (1). As the study explains, "the success of the opportunity has not waned since the crisis. Beyond the search for bargains, this great dynamic is due to the ecological awareness that promotes the circular economy and collaborative consumption. »
 
A another study carried out by CREDOC also confirms that this is a fundamental trend: almost one French person in two (44 %) has already bought second-hand goods on the Internet, compared with only 27 % in 2007.
 
In the Greenflex 2017 study "The French and responsible consumption", for 52.9 % of the French (+ 2.4 pts), responsible consumption is primarily expressed by the fact of consuming differently (labelled, ethical, local, less polluting products, etc.). This vision has been gaining momentum since 2012 (+12.5 pts!), widening the gap with the idea of reducing consumption (14 %; - 2.3 pts) or no longer consuming superfluous products or services (31.8 %; - 0.4 pts).
 
These figures affect all consumer goods globally, and books are no exception to ecological awareness. In 2017, the GFK Institute also presented one study The book is a very comprehensive guide to changes in the digital environment of consumers, the practices of book buyers and the evolution of distribution networks.
The book still plays an essential role in the promotion of creation and cultural diversity, as a memory of men and history, with multiple roles, such as transmitting, explaining, entertaining, ... An obvious importance for growing and building, despite economic and social crises. As Renan Ayrault, founder of Ammareal, explains, "... This significant change in mentalities is the result of two major crises: an economic and social crisis that has had a strong impact on purchasing power; and an environmental crisis that makes us all aware of the fragility of our planet. Waste, long accepted as inevitable, is now being pointed at, and many initiatives are emerging to try to remedy it. At the same time, companies are realizing that they have a real social responsibility. They can no longer be satisfied with simply maximizing their profits: they must now actively participate in the improvement of society, notably through the donation mechanism. "

READ IN UP' : Receiving, acknowledging and giving

Ammareal is a circular economy platform that transforms each purchase of used books into concrete solidarity action. The concept is simple: the platform takes back all the books in good condition that libraries and associations no longer want, then sorts them to ensure their quality. The second-hand books thus collected are then resold, generally at low prices, on its website. Ammareal.fr or on online marketplaces.
Renan Ayrault points out: "From thrillers to novels, history books to comic books, there's something for every reader profile. In particular, we have several tens of thousands of books at less than €3. "
 

How does it work?

Ammareal has a stock of 500,000 pounds. Delivery is free throughout France from 30 € and, for a total guarantee of satisfaction, returns are possible up to 30 days. A detailed sheet for each book also allows you to have all the necessary information (quality, description of possible traces of wear and tear, technical data sheet) before placing your order. But Ammareal goes even further by giving meaning to each purchase made on its platform. Offering or buying a book also contributes to enhance the missions of libraries and partner associations (financial donation for each purchase made), to support schools and associations (book donations), but also to perpetuate the work of charities (financial donations).
As for books that cannot be sold or donated, in order to limit the waste of paper and ink, they are simply recycled.
 

Creating a sustainable book sector that makes sense

The French have had enough of waste, unnecessary pollution and soulless economy. For them, it is necessary to consume differently in order to change things; the circular economy is gaining ground, as explained again on the 12th of December.e Greenflex barometer.
The idea is to promote a sustainable system that respects people and the planet, in particular by limiting the waste of resources (raw materials, water, energy) and reducing the production of waste. However, in this area, the book sector still has a great deal of work to do: a report (2) carried out in 2017 by the Bureau d'Analyse Sociétale pour une Information Citoyenne (Bureau of Societal Analysis for Citizen Information) points out that one out of every four new books is destroyed in France (i.e. 142 million books), with 20 to 25 % of book production being pillaged in France: an incredible waste that makes it all the more important to develop virtuous practices for the second life of books.
What we need to know, and what this report perfectly demonstrates, is that, in addition to the destruction of jobs and job insecurity, the major environmental impact of the changes in the book trade is greenhouse gas emissions, which remain at a very high level throughout the sector. And while the decline in paper production and local printing strongly reduces impacts such as air and soil pollution in France, it increases the impacts in the countries of the South, where forestry and pulp manufacturing activities are now located. These impacts are also increased by an increase in paper consumption in Southern countries. The study shows that no single alternative can put an end to the impacts observed, whether certified wood plantations, recycled fiber or reading material. It concludes that there is a need for a sustainable book industry to emerge with all the French players.
 
 
By giving a second life to books, and especially by getting involved at the societal level, Ammareal wishes to contribute at its own level to the creation of a greener and more virtuous economy.
 

The solidarity book: Reviving the book in a different way

More than 150,000 books were sold in 2018 via the platform in all categories: comic books, manga, novels and literature, detective novels and thrillers, business and stock market, children's books, fantasy and terror, humanities, science, technology and medicine, family and well-being, eroticism, higher education, beautiful books, health, fitness and dietetics...
More than 400 partners, libraries and associations combined, entrust more than 100,000 books to be sorted by Ammareal every month. The platform thus intervenes all over France to provide the boxes and pallets: libraries and associations only have to pack the books and to take back all the weeded books or surplus donations in correct condition whatever their age, their gender (including technical and university books), or their language. Library books with their marks, ribs, stamps and covers are also accepted.
The platform collects the books and then transports them free of charge to its warehouses. No pre-sorting is necessary, the solution proposed has been specially designed to be both professional and flexible. It complements the practices and methods already used by libraries and associations to make space in their book stocks.
 
Totally transparent and without commitment, this service can represent a real opportunity to continue developing the cultural, educational and pedagogical missions of libraries and associations. Renan Ayrault explains: " We systematically donate a share of the proceeds from each sale to our partners-book suppliers: municipal libraries, departmental libraries, university/research/graduate school libraries, association libraries, associations that receive books (Emmaus, Secours Populaire Français, etc.), and recycling centres (3). "
Ammareal donates tens of thousands of books in good condition every year to associations and schools in need. For example, in 2017, the platform supported schools in the Ile-de-France region, the Clamageran Medical-Pedagogical Institute in Limours, (91) and more than 4,000 books were donated to the Children's Houses of the Opal Coast (Boulogne-sur-Mer, 62).
As for the books that cannot be given or sold, they are recovered by a local SME, based in Athis-Mons in the Essonne region, and then recycled by papermakers.
 
 
(2) Un livre français - Evolutions et impacts de l'édition en France" (A French book - Changes and impacts of publishing in France) ", directed by The Basic (Bureau d'analyse sociétale pour une information citoyenne), with the support of the Charles Léopold Mayer Foundation.
(3) Ammareal pays a percentage of each book sold to : Words and Wonders (Aulnoye-Aymerie, 59), an association that helps Francophone and allophone people with reading, writing and numeracy difficulties. It also assists children with school difficulties. The Decitre Fund (Lyon), an endowment fund recognized as being of public utility that promotes access to books and reading for the most remote populations.. Libraries Without Borders (Paris), which works to bring knowledge to those who are furthest away from it. The Secours Populaire Français (Paris), for its missions of access to education and culture.
 

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