Geolocation, virtual visits, targeted housing searches, home staging... new technologies are revolutionising the real estate distribution sector, leading developers, estate agents and advertising sites to offer innovative services.
Saccording to the experts of the firm Xerfi-Precepta, " real estate distribution is at the dawn of major digital upheavals ». If for the time being, " the intervention of a third party during a transaction still appears indispensable ", the players in the sector " must remain on the alert, or risk being caught up with new 100% online entrants or disruptive models emerging abroad. "they say in a recent study.
On the services side, many startups are innovating in the way they connect. Companies such asIkimo9, Locatme or Somhome propose to facilitate the real estate journey of customers by better targeting of searches (simulator, comparator, matching), or by simplifying the procedures, as the platform does. BePrem's which distributes the files of prospective tenants to real estate agents.
Thanks to the progress of digitisation, which allows you to visualise a future apartment in 3D, the virtual visit is gradually becoming more and more important, as the success ofHabiteo. Founded in 2014, the company has developed a technology that allows the industrialization of the production of 3D representations, at very competitive costs and within very competitive deadlines.
Nearly 150 developers (Bouygues Immobilier, Kaufman & Broad, Sogeprom, Sagec, Icade, etc.) use Habiteo to market their new developments, and the sratup is now being launched in the UK, Germany and Russia.
From open data to geolocation, including home staging and virtual tours, "... new entrants are boosting the sector by imposing innovative uses "says Xerfi-Precepta.
A number of players have thus emerged, promising to revolutionize the real estate tour with innovative applications.
An "avant-garde" place to "reassure" the customer
Challenged to adapt, the classic estate agency networks that had missed the digital shift, launched their own ad site in December. Good 'herein order to break the monopoly of Accommodation and the Good Corner.
It integrates geolocation, which allows you to navigate on an animated map by entering your own criteria (transport, shops, schools, etc.) to find a home.
" In order to strengthen their positions, the incumbent operators will not be able to overlook a genuine digital strategy, particularly in the areas of mobility and data," Xerfi-Precepta said..
This is particularly true in a new real estate sector that " is still scary ", says Thomas Penet, Altarea Cogedim's Executive Vice President, Advertising Marketing. « Because when you buy on plans, there's a two-year wait and nobody understands anything about the paper plan... ".
To "reassure" customers, in June the Group opened an "avant-garde" store in the Parisian Bercy Village shopping centre, Store Cogedim, which combines real and virtual visits.
You can walk around in two 2 and 3 room apartments, reproduced at real size and fully decorated... but also put on a virtual reality headset to explore a fictitious dwelling.
" Thirty-somethings love it. Others are totally resistant, they're nauseous. But that's no substitute for being able to touch the materials... ", says Mr Penet.
Currently undergoing testing, this 3D tour should be extended to all of Altarea Cogedim's residential programs "during 2017", and will be available in different versions depending on the equipment and finishes (tiles, floors, wallpaper, kitchens, etc.) offered.
In order to keep pace, Bouygues Immobilier is investing in innovative start-ups via its Bird fund, including Mycloud3Da virtual tour specialist. And "more and more operators are dedicating spaces to customer reviews, following the example of the precursor. Best Agents ", observes Xerfi-Precepta. As for the Orpi network, it will offer "packs" (home staging, estimation, visit management), allowing you to choose among services without committing to a mandate.