#commerce

Make way for village bistros!

Good news: Edouard Philippe is paying for his tour! He has just announced this Friday, September 20, on the occasion of the congress of the Association of Rural Mayors, the willingness of the government to encourage the maintenance and opening of cafés in villages, as part of the government's "rural agenda". Objective: to revitalize the territories!

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circular economy

Envie launches "Green Friday", an alternative to Black Friday for 3 days of responsible consumption.

Have you heard of Black Friday, the commercial operation that has been following Thanksgiving in the United States for ages, encouraging millions of Americans to buy at attractive prices? A commercial phenomenon aimed at consumption ... Here is now the "Green Friday"! An operation to raise awareness of alternatives to consumption

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smart business

Smart business makes its comeback

Intelligent shopping is currently taking shape in Paris at the Paris Retail Week trade show: How are shops being renewed to satisfy all the desires of increasingly demanding customers? How to make shopping more human? Or how to turn salespeople into real ambassadors (renewal

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artificial intelligence

Man-machine relations in the crosshairs...

The disruptive potential of Artificial Intelligences directly questions all economic actors in their diversity, be it banking, insurance, trade, tourism, etc.. The creation of an Observatory of the French people's relationship with Artificial Intelligence by the Observatoire Société et Consommation (ObSoCo) is intended to explore the structuring trends of artificial intelligence.

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Unibail-Rodamco

Unibail-Rodamco launches the second season of the UR Link open innovation programme

After a successful first season, Unibail-Rodamco, the European leader in commercial real estate, has selected six new startups for its UR Link support programme, in partnership with NUMA. They will thus be able to develop and test their solutions in the Group's shopping centres. An open innovation strategy that the Group is accelerating by investing

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trade sale

After geolocation, time for geofencing!

« Après la géolocalisation », le geofencing : nouvelle technologie marketing permettant de contrer le showrooming ! Selon la Seconde édition du baromètre annuel de l’Expérience Marchande Connectée de Digitas & Vivaki, près de 18 % des consommateurs vont en magasins pour rechercher « le produit de leurs rêves »

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commerce and e-commerce

Justoclic invente le commerce responsable de proximité

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Un citoyen ardenais a fait le constat du gaspillage massif inhérent à nos sociétés développées, et s’est demandé comment il pouvait agir pour rendre le commerce de proximité plus responsable…… Laurent Le Men a donc créé Justoclic, une application pour smartphones qui a pour objectif de réunir commerçants de proximité

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commerce and e-commerce

Mouthful to save trade

Le commerce par internet – e-commerce – avec les possibilités qu’il offre de faire son shopping partout et tout le temps, révolutionne le commerce traditionnel. Celui-ci doit se réinventer pour ne pas sombrer. Or, la décision de la Cour de cassation de ne pas autoriser le travail de nuit et du

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