#commerce

La confiance, croire en ce que l’on connaît ou reconnaît, ne serait-ce pas le point de départ du lien entre les consommateurs et les entreprises, entre les citoyens et les institutions, pour bâtir un futur commun ? Cette tribune collective explique pourquoi la traçabilité et la transparence doivent être des piliers

Retailers are experts in organic evolutions! From brick and mortar to pure player, via m- or s-commerce, they are agile and adaptable. They are becoming more and more "smart". For their part, consumers are not to be outdone and are taking advantage of

Have you heard of Black Friday, the commercial operation that has been following Thanksgiving in the United States for ages, encouraging millions of Americans to buy at attractive prices? A commercial phenomenon aimed at consumption ... Here is now the "Green Friday"! An operation to raise awareness of alternatives to consumption

Intelligent shopping is currently taking shape in Paris at the Paris Retail Week trade show: How are shops being renewed to satisfy all the desires of increasingly demanding customers? How to make shopping more human? Or how to turn salespeople into real ambassadors (renewal

Over the past decade, a growing number of economists and psychologists have been examining the drivers of happiness, or at least "subjective well-being". They generally converge around the idea that, beyond a certain threshold, consuming more does not make you happy.

The disruptive potential of Artificial Intelligences directly questions all economic actors in their diversity, be it banking, insurance, trade, tourism, etc.. The creation of an Observatory of the French people's relationship with Artificial Intelligence by the Observatoire Société et Consommation (ObSoCo) is intended to explore the structuring trends of artificial intelligence.

On January 16, there was an article in Les Echos entitled: "La vente à l'ère du phygital" (Selling in the age of phygital). Phygital" is a word suitcase that describes the rapprochement between the physical and digital worlds in the field of distribution. The "pure players" (web salesmen) and the classic shops are

The promotional video is dreamy. The setting: a small supermarket like there is on every street corner in our cities. The customer enters, badges his smartphone, chooses the products he wants from the shelves, puts them in his shopping bag and leaves the store. Not

After a successful first season, Unibail-Rodamco, the European leader in commercial real estate, has selected six new startups for its UR Link support programme, in partnership with NUMA. They will thus be able to develop and test their solutions in the Group's shopping centres. An open innovation strategy that the Group is accelerating by investing

« 2020, la fin du e-commerce ? » Ainsi posée, la question peut paraître quelque peu déroutante : elle peut laisser entendre que l’évolution fulgurante de la vente en ligne, initiée il y a maintenant quinze ans et animée par la formidable dynamique que nous connaissons tous, pourrait prendre un

We are convinced that tomorrow's consumers will not experience the dichotomy between online and in-store shopping. They will take the good aspects of e-commerce: easier search, time saving, 24-hour ordering, customer reviews, and more.

The Unibail-Rodamco Group and NUMA are joining forces to launch an incubator-accelerator dedicated to startups with the aim of transforming retail. Called UR Link, this structure is entering a market segment that has so far been unexploited by large groups. The call for applications open since January 28 will close on January 28.

« Après la géolocalisation », le geofencing : nouvelle technologie marketing permettant de contrer le showrooming ! Selon la Seconde édition du baromètre annuel de l’Expérience Marchande Connectée de Digitas & Vivaki, près de 18 % des consommateurs vont en magasins pour rechercher « le produit de leurs rêves »