« Je ne rends pas mon tablier » ou comment un simple tablier lève des fonds destinés à être reversés à des associations de restaurateurs pour les aider dans leur détresse, face à la crise sanitaire. Cette nouvelle initiative prend une ampleur importante, cristallisant autour d’elle une myriade de chefs français.
PlusPendant cette crise du Covid-19, les pouvoirs publics ont encouragé les petites entreprises et les commerçants à numériser leurs activités. Le travail à distance, le e-commerce, la dématérialisation administrative ont montré une face de leurs vertus en temps de pandémie. L’État, à travers son bras armé financier, la BPI, encourage
PlusLa confiance, croire en ce que l’on connaît ou reconnaît, ne serait-ce pas le point de départ du lien entre les consommateurs et les entreprises, entre les citoyens et les institutions, pour bâtir un futur commun ? Cette tribune collective explique pourquoi la traçabilité et la transparence doivent être des piliers
PlusGood news: Edouard Philippe is paying for his tour! He has just announced this Friday, September 20, on the occasion of the congress of the Association of Rural Mayors, the willingness of the government to encourage the maintenance and opening of cafés in villages, as part of the government's "rural agenda". Objective: to revitalize the territories!
PlusFoodwatch alert: The Foreign Affairs Committee rolls out the red carpet for the AACC, two days before its vote in the National Assembly on July 17 to ratify the Europe-Canada trade agreement. The headlong rush for free trade agreements continues at full speed, just a few days after the announcement of the agreement.
PlusVous vous lancez dans une nouvelle aventure en ouvrant un commerce ? Il est primordial que votre magasin ou boutique soit visible et que le public cible soit au courant qu’il peut se tourner vers votre commerce pour trouver ce qu’il cherche. Pour ce faire, vous allez travailler sur la
PlusRetailers are experts in organic evolutions! From brick and mortar to pure player, via m- or s-commerce, they are agile and adaptable. They are becoming more and more "smart". For their part, consumers are not to be outdone and are taking advantage of
PlusLike a tidal wave. The Black Friday of November 24th sold out! And achieved its original goal: to make companies' accounts in red write "black". On the balance sheet, the French spent €127,000 per minute or 735 million in one day -
PlusEnvie launches "Green Friday", an alternative to Black Friday for 3 days of responsible consumption.
Have you heard of Black Friday, the commercial operation that has been following Thanksgiving in the United States for ages, encouraging millions of Americans to buy at attractive prices? A commercial phenomenon aimed at consumption ... Here is now the "Green Friday"! An operation to raise awareness of alternatives to consumption
PlusIntelligent shopping is currently taking shape in Paris at the Paris Retail Week trade show: How are shops being renewed to satisfy all the desires of increasingly demanding customers? How to make shopping more human? Or how to turn salespeople into real ambassadors (renewal
PlusOver the past decade, a growing number of economists and psychologists have been examining the drivers of happiness, or at least "subjective well-being". They generally converge around the idea that, beyond a certain threshold, consuming more does not make you happy.
PlusThe disruptive potential of Artificial Intelligences directly questions all economic actors in their diversity, be it banking, insurance, trade, tourism, etc.. The creation of an Observatory of the French people's relationship with Artificial Intelligence by the Observatoire Société et Consommation (ObSoCo) is intended to explore the structuring trends of artificial intelligence.
PlusOn January 16, there was an article in Les Echos entitled: "La vente à l'ère du phygital" (Selling in the age of phygital). Phygital" is a word suitcase that describes the rapprochement between the physical and digital worlds in the field of distribution. The "pure players" (web salesmen) and the classic shops are
PlusThe promotional video is dreamy. The setting: a small supermarket like there is on every street corner in our cities. The customer enters, badges his smartphone, chooses the products he wants from the shelves, puts them in his shopping bag and leaves the store. Not
PlusAfter a successful first season, Unibail-Rodamco, the European leader in commercial real estate, has selected six new startups for its UR Link support programme, in partnership with NUMA. They will thus be able to develop and test their solutions in the Group's shopping centres. An open innovation strategy that the Group is accelerating by investing
Plus« 2020, la fin du e-commerce ? » Ainsi posée, la question peut paraître quelque peu déroutante : elle peut laisser entendre que l’évolution fulgurante de la vente en ligne, initiée il y a maintenant quinze ans et animée par la formidable dynamique que nous connaissons tous, pourrait prendre un
PlusWe are convinced that tomorrow's consumers will not experience the dichotomy between online and in-store shopping. They will take the good aspects of e-commerce: easier search, time saving, 24-hour ordering, customer reviews, and more.
PlusThe Unibail-Rodamco Group and NUMA are joining forces to launch an incubator-accelerator dedicated to startups with the aim of transforming retail. Called UR Link, this structure is entering a market segment that has so far been unexploited by large groups. The call for applications open since January 28 will close on January 28.
Plus« Après la géolocalisation », le geofencing : nouvelle technologie marketing permettant de contrer le showrooming ! Selon la Seconde édition du baromètre annuel de l’Expérience Marchande Connectée de Digitas & Vivaki, près de 18 % des consommateurs vont en magasins pour rechercher « le produit de leurs rêves »
PlusUn citoyen ardenais a fait le constat du gaspillage massif inhérent à nos sociétés développées, et s’est demandé comment il pouvait agir pour rendre le commerce de proximité plus responsable…… Laurent Le Men a donc créé Justoclic, une application pour smartphones qui a pour objectif de réunir commerçants de proximité
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