création

design ,thinking

When design renews recycling

Océplast, a player highly committed to eco-responsible plastics processing, specialising in outdoor composite furnishings, has embarked on a design thinking approach. With the help of a design agency, the Vendée-based company has rethought its entire product range. A look back at a still unusual experience in an industrial environment.  

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Design: a composite discipline useful for foresight?

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Sachant anticiper les tendances, traduire des informations tirées du marketing et de la R&D, prendre en compte des contraintes techniques, le design se diffuse aujourd’hui largement. « Le principal argument mis en avant par les designers c’est que le design peut tout réinventer, jusqu’aux services publics, car leur métier est

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