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Pour protéger la planète « la Vache qui rit » sera faite sans vache

Pour protéger la planète « la Vache qui rit » sera faite sans vache

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Le groupe Bel, fabricant des fromages en portion La Vache qui rit, Kiri, Babybel et Boursin, entend « rééquilibrer » son portefeuille en développant des propositions sans lait, moins émettrices de gaz à effet de serre, a-t-il annoncé ce mardi 13 octobre. « On sait que les protéines animales sont gourmandes en termes

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Lactalis

Lactalis: when milk turns sour

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Lactalis has been in the limelight for a few days now. Her infant formula was found to be contaminated with salmonella. An industrial accident, as it happens a lot, but here it takes a particular turn. The Lactalis affair becomes the absolute counterexample of what not to do in communication.

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