The French Institute of Design is launching a photography competition for students: "What is your view on the future of work? "with an exhibition at the Saint-Etienne International Design Biennial, from 9 March to 9 April 2017.
UP' magazine is a partner in the operation
Partage social, jobbing, co-working, uberisation, third places, slasher profession... so many new terms that are beginning to shape the contours of tomorrow's world of work. But the world is changing so fast that it takes a lot of imagination and utopian rhetoric to create the vision of our future societies.
Photography is a medium that shows an imaginary reality. Classified as contemporary art, it has become popular thanks to cameras and today, within everyone's reach, with smartphones. But it remains a creative medium when it is captured in extraordinary situations.
Who, better than Generation Y directly involved in these new forms to be defined, could bring a relevant perspective and invent the fictions and images of the future of work?
The IFD has therefore imagined a photo competition to capture their eyes, but also their expectations, their fantasies and their anxieties about these transformations and the new uses they imply.
New jobs, new know-how, new work organisation, new relationships at work, new spaces, optimisation of resources... all the themes linked to changes in work can be addressed by students.
This competition reserved for students (schools of design, interior architecture, photography, etc.) is entitled, echoing the theme proposed by the Saint Etienne International Design Biennial in 2017: "Explore / outside the box? ». Chaired by Yann Arthus-BertrandThe jury will announce the results on 9 March 2017.
From the outset, the Institut Français du Design has been associated with the Saint-Etienne International Design Biennial to share its unique perspective and expertise accumulated since 1951. This year, the theme chosen by the Biennial's organisers, "Working Promise", still holds its full attention.
A photo contest that should allow:
- To capture the younger generation's perspective on a key social issue,
- To encourage imagination, creativity and the exploration of possibilities,
- To gather information on the expectations of these generations,
- To draw the attention of the youngest people to the Biennial and its programming,
- To strengthen the links between the Biennale, the DFI, schools and universities,
- To enrich the proposal of the Biennale with a sensitive proposal.
- January 16, 2017: Launch of the competition in schools of design, applied arts, communication, via social networks.
- 20 February 2017 : Selection of photos by a jury composed of photographers, sociologists, designers, journalists.
- March 9, 2017 / Opening of the exhibition at the Biennale.
At the end of the competition, all the photos submitted to the IFD website will be submitted for evaluation by the jury, which will select the winner of the competition from among all the participants. The jury consists of personalities from the world of photography, design, sociology and the press. A public prize will be organized with the images selected by the jury and exhibited at the Biennale.