On the occasion of the 140th anniversary of the Heineken beer brand, Relaxnews innovates for the magazine Service Bière of its client Heineken Entreprise.
Launch of the SB Play application, event management for the magazine and introduction of augmented reality: the 140th anniversary of the Heineken brand is the occasion for Heineken Entreprise to introduce a triple premiere in its magazine Service Bière aimed at owners of bars, restaurants and nightclubs.
Pioneer for 21 years in providing information, testimonials and advice to its partners through the magazine Service Bière, Heineken Entreprise proves, with its desire to make smartphones + tablets + paper edition interact, its vocation to make firsts:
- Launch of the mobile application "SB Play" intended only for the professionals of the CHR and including testimonials (in videos and slide shows) of bar owners,
- introduction of augmented reality technology to allow Service Bière readers to view the application's videos from photos in the print magazine,
- temporary adoption of an event-driven format to the paper magazine in order to appreciate the panoramic pages.
Designed to maintain the group's relationship of trust with the profession, Service Bière has established itself as the leading magazine of the profession in terms of audience. With a quarterly circulation of 45,500 copies, it owes its success to its positioning based on the sharing of experiences "bosses talk to bosses". A positioning further enhanced by digital technology, whose influence will be increased in the coming months with the aim of strengthening the magazine's role as a lever for Heineken Entreprise's relationship marketing.
For Loïc Latour, Sales Director for Out-of-home consumption at Heineken Entreprise, "These new innovations illustrate our desire for leadership and our vocation to achieve firsts in order to strengthen the links between our brands and the consumer by closely associating our partners.
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In charge of the Beer Service since 2005, the Relaxnews agency managed this strategic, editorial and technological evolution with the help of the company Boosst Technologie, based in Hong Kong. For Jérôme and Pierre Doncieux, co-presidents of Relaxnews : "our agency is a source of advice, content and innovation exemplified by this accomplishment of which we are very proud.".
Relaxnews is the leading source of information on leisure activities. A source of advice, content, animation and technology, the company develops standard or customised content for websites, social networks, mobile and tablet applications, written journals and screens in public places.
They launched the first rich media leisure news feed covering wellness, home, entertainment and tourism news. This feed, produced in partnership with AFP, is sold by subscription under the "AFP-Relaxnews" brand worldwide. Relaxnews also offers a service dedicated to local and tourist information throughout France, via its subsidiary Relaxevents.
Labelled "Innovative Company" by OSEO, Relaxnews was selected for the "French Tech Tour" in the United States, Japan and China.
(Source : Relaxnews - November 4, 2013)