Well-being connected at Mercurochrome

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Juva Santé, manufacturer of the famous Mercurochrome and specialist in paramedical products will be marketing two connected bracelets from November 12th: the Fitness and Sleep Coach and the Stress Coach. The first will enable users to monitor their fitness and the quality of their sleep, similar to Withings' Pulse, while the second will enable them to measure and better manage their stress level by measuring their heart rate thanks to a dedicated mobile application.

Connected object obliges, it is via an application on smartphone that we will be able to decode and analyze the collected data. The application will offer a whole bunch of tips or exercises to do in order to improve your health. The products will be sold for less than 40 € to be accessible to the whole family.

An innovative historical brand

According to a recent study by XerfiThe French have shown an interest in this type of health product, which represents 64% of connected objects sold, "health" is a segment that has strong potential. The market for connected objects represents 150 million euros in 2013. It should reach 500 million euros in 2016. »
This study takes into account different determinants among which :
- the evolution of the external environment through the analysis of technological and societal changes that have enabled the rise of connected objects (attraction of the French to new technologies, lower prices and miniaturization of sensors, rise of the smartphone as a hub of digital life, etc.) as well as structural brakes (gadgetization, data confidentiality, lack of interoperability, etc.) ;
- the competitive context, including the role of distributors (Fnac, Apple) and specifiers (insurers, energy companies, etc.) in democratising connected objects;
- changes in the offer via an overview of the development axes of the sector's leaders (internationalisation, development of ancillary services to complement the sale of objects, emphasis on design and ease of use, massive investment in marketing and communication, etc.).

Another study conducted by Atelier BNP ParisBas estimates that 11 million French people should be equipped with connected objects by 2017. At present, 50% of the French population are said to use these new devices mainly to monitor or improve their health. (Source: Lemonde.fr - 3 Sept 2014)

A "healthy" trend which until then mainly concerned the most experienced sportsmen and women or geeks concerned about their health but which today is taking hold of the whole society. It is therefore the promise of Mercurochrome which offers in supermarkets these two objects of connected well-being, like guardian angels of our form.

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The historic brand is therefore no longer just the little red bottle of 1917... It knows how to extend its expertise to technologies resulting from research and consumer expectations.

All Mercurochrome products are available in supermarkets and hypermarkets and on www.maboutiquesante.com.

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