IT departments must evolve in the face of Cloud Computing One constant in technology change is its speed. However, in the majority of cases, technological change does not cause IT departments to review their objectives and roles. Read More
PlusThe information was not invented by humans. It is life itself. Credit Illustration © Denis Leenhardt Erwin Schrödinger, founding father of quantum mechanics, published in 1944 a small book with a simple but ambitious title: What is life? In a dazzling intuition, he saw that the
PlusSocialization is traditionally a condition of individual awareness. Norbert Elias taught us that "it is only because men live in the society of others that they can feel themselves to be individuals different from others. "Socialization is not only what makes it possible
PlusIn recent years, we have seen many French brands learn or perfect the art of content production. By moving from the status of "merchant" to that of publisher, they rightly hope to improve the perception that consumers have of the brand and its products.
PlusIn a market economy that has become global, being competitive is no longer an option but a question of survival So I rebel against the more or less political and polemical shortcuts and simplifications that tend to limit the subject to a question of cost or customs or legal protection or
PlusPatents for use have become the strategic weapon of the innovation economy. The sector of their economic valorisation and monetisation is being organised. The user patent at the heart of the patent war Judged to be an Apple counterfeiter, Samsung was condemned to pay it a billion dollars to settle the past. For
PlusThe new generation of schoolchildren and students (between 6 and 25 years old) naturally use computers, tablets, digital readers and smartphones more than any previous generation. Generation Y" or "Digital Native" was born with the Internet and became familiar with it at a very young age.
PlusToday, buying online is a classic act for all consumers. In B2B as in B2C, it is commonplace to go online to select a product rather than going to a point of sale. However, it is important to offer many services that
PlusBy the end of the 20th century, "fatigue of being oneself" took precedence over neurotic anxiety, which was the dominant disease in the 19th century (1). (1) Today's society imposes levels of demands that are increasingly unbearable for the individual, leaving the field open for new suffering. The neurotic suffers because he or she
PlusThe universality and diversity of the knowledge available through hyperinformational flows calls for the collectivisation of knowledge for the first time. It is impossible today for a single human being or a single group to master all the knowledge made available to them on digital networks. "Encyclopedia" meant a circle
PlusThe world is changing. Emerging technologies, ongoing economic uncertainty and demographic change have transformed the social, political and business landscape for companies of all sizes and in all sectors. Companies are on the brink of a precipice from which they see new risks and opportunities for their business. The entire
PlusAs the daily companion of nearly 25 million French people and 900 million people in the world, Facebook has a central place in our lives. The social network created by Mark Zuckerberg has allowed many of us to value our own existence, but above all it has imposed a revolution in good morals and values.
PlusL'usage croissant des tablettes et mobiles contribue largement à modifier notre manière de consommer des services, de nous informer et de construire nos relations professionnelles. Dans ce contexte, des outils comme le test utilisateur doivent nous permettre de mieux comprendre cette tendance et de proposer des services toujours plus adaptés
PlusL'usage des média sociaux s'est d'abord développé auprès de la génération Y, aux Etats-Unis. Cependant, sa généralisation à l'ensemble des classes d'âge et à l'échelle planétaire a laissé songeurs bon nombre de prévisionnistes, de chasseurs de tendances, d'experts et autres gourous des temps modernes, à tel point que l'on peut
PlusActuellement, difficile de lire une revue orientée « Hi-Tech » sans que ce mot nous saute au visage. Si vous êtes technicien, il vous est expliqué que l'usage de machines physiques est un concept relevant d'un autre âge et que l'avenir est au virtuel ! Si vous êtes responsable financier,
PlusThe predominance of information-emotions that pervade the entire media sphere (whether informative, entertaining or advertising) leads, at times, to a spectacular aggregation of individuals. The examples are numerous and everyone can measure the acceleration of the phenomenon. Two cases can be distinguished: those that are
PlusWhat we see today is a profusion of technologies designed to increase intelligence. But whose intelligence is it, that of humans or that of machines increasingly designed to hybridize with the intelligence of humans. What is the project of this immense technological deployment? Sculpture
PlusInnovation Historians who will be studying our contemporary era in a few years' time will observe a very singular feature: not only has electronics rapidly become the mother of all other technologies, but since its emergence it has been evolving at exponential speed. Read More
PlusL'industrie du e-commerce est, à ce jour, l'une des plus dynamiques. Dans ce contexte, nombre de boutiques en ligne ne cessent d'émerger dans des univers variés. La préoccupation majeure des e-commerçants est donc naturellement d'attirer de nouveaux clients, de créer avec eux une relation durable, et d'améliorer la rentabilité de
PlusLe mot «révolution» a deux définitions intéressantes, bien que quelque peu contradictoires. D'une part, cela signifie "le changement brusque et complet de quelque chose." D'autre part, il signifie «une procédure ou d'un cours qui recommence à zéro." Read More
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