Putting people back at the heart of the company
Muriel Garcia and Peganow Nadège Editions Scrineo - January 2012 252 p.
You have never heard of participatory innovation, you have never heard of it, you have tested it or you want to implement it, this book is for all those who want to know more about the approach, its history, its content, its achievements and its prospects for development. Rich in testimonials from business practitioners and partners, under the seal of the association Innov'Acteurs, the co-authors remind us of some of the fundamentals for success and alert us to the pitfalls to be avoided. A book that is at once pedagogical, practical and demonstrative of an existing approach in full expansion. More than just yet another management tool, this book is about the societal stakes and the challenges that companies have to take up today.
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