Séverine LE LOARNE and Sylvie BLANCO - Pearson Editions 2009 - 400 P
Nourished by the authors' dual educational and professional experience, Innovation Management is the only reference work in French on the subject. Dealing with all the fundamental concepts of the discipline, it focuses on product and service innovations, radical and incremental innovations, and organizational innovation (internal structures and team management). The approach, which is deliberately operational, focuses on the most recent methods and tools used in innovation management.
The book answers the following major questions: what is the place of innovation in the company's strategy? how to organize the company to foster innovation? how to select an innovation idea? how to generate value from an innovation? Richly illustrated, the book offers numerous examples of innovation processes, as well as testimonials from both large companies and SMEs, in mature and new markets: the origins of the voyages-sncf.com website, the eco-comparator, Groupe SEB's selection committees, the selection process at L'Oréal, France Télécom's first wireless telephone, R&D at EDF, Legrand switches, etc.
Séverine Le Loarne is a professor in innovation management and strategic management at Grenoble Ecole de Management. Her research focuses on the diffusion of breakthrough innovations, particularly in the field of architecture. She coordinates the Grenoble Ecole de Management Innovation Prize. Sylvie Blanco is a professor in innovation management at Grenoble Ecole de Management. She is also director of the contractual research activities in innovation management, conducted at the Grenoble Ecole de Management's Center for Technological and Entrepreneurial Innovation. She specializes in the issues of rupture and anticipation through experimentation.
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