Dominique Cuvillier – Editions Dunod - March 2012 - 224 p.
How do you keep up with the times? How to sort between weak signals (very weak) and strong trends (very strong)? How to look to the future with enthusiasm? How to analyse the present and anticipate the future? How to metamorphose into an "informed captologist"?
"Back to the roots"... the crisis has changed the priorities of companies where people are now preaching a return to fundamentals: grasping and capturing the trends and weak signals that are part of everyday life and make sense today.
This generalist book proposes a method imagined as a driving licence for the future:
- cleaning the windshield, the only way to look forward;
- take a look in the rear-view mirror, so you don't forget the past;
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- ...press the gas pedal, and you'll gain meters on your competitors.
Good use of trends and foresight is the common thread of this book, which is studded with concrete examples and extracts from all sectors of activity and is intended for all company decision-makers.
The author proposes an analytical grid to allow decision-makers to study the potential of a trend based on the firm and weak signals.
Dominique Cuvilier is a consultant specializing in deciphering trends and in written and visual communication. Editor in chief of the web revue Trendmark.com