innovation

The art of innovation

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The art of innovation, by Jean-Christophe Messina and Cyril de Sousa-Cardoso

Editions Eyrolles, November 2017 - 224 Pages
Thomas Edison, Miles Davis, James Dyson ... 21 inspiring stories, 19 creative habits and 18 innovation games that illustrate the art of sharing, openness and synergies that are created between various and different fields, between traditional and new players to innovate. This book is an exceptional dive into these small and large episodes of the rich history of creativity and innovation, a call to further develop our culture and habits on these subjects.
« George de Mestral, an engineer by training, leaves in the early afternoon for a hunt on foot in the woods near his home, accompanied by his dog.
On returning home after a fruitless hunt, he finds with annoyance that many small seeds have attached themselves to his sweater, his velvet pants and his dog's coat. As he tries to remove them, he is surprised at the stickiness of these little balls that seem to cling to the dog's coat with force.
...] At that time, George de Mestral didn't know it yet, but his curiosity, transformed into innovation, would revolutionize the world of fastening, closing and clothing. He will sell millions of meters of Velcro around the world. »
"Is human history just beginning? A surprising question in view of an already rich and teeming History. A question that challenges us if we consider the history of the Universe. The world around us, the present moment are both the culmination of this past history and a starting point for each of us towards this history in the making.
But where are we going? Your creativity and your ability to innovate are part of the answer, and it is to develop them that this book was written, and it invites you to go on a journey, to live the experiences of our heroes and heroines. A journey through history to discover, or rediscover, these small and large stories and their teachings. Some of them could, perhaps, challenge you, others could make you think, some could contribute to enrich you and help you progress, individually and especially collectively.
This book has a "common thread": the keys to creativity and innovation lie more in collaboration, the collective, the team and human relations than in the isolated and solitary individual.
This book is intended for all those who aspire to innovate, students, project leaders, managers, entrepreneurs, business leaders, creators, inventors, artists, citizens ... Through the story of 21 episodes of the human epic, discover and appropriate these principles, these creative habits and these games of innovation that will enable you to become the innovators of today and tomorrow.
"An exceptional dive into these small and large episodes in the rich history of creativity and innovation [...] to be put into the hands of the greatest number. » Yves Le Gall President of CNES
"An exciting work that reconnects us to a human vision of innovation. » Paul-François Fournier Executive Director Bpifrance Innovation
Jean-Christophe Messina, founding partner of Audalom, is an advisor to leaders and teams in the transformation of organizations and territories through collective intelligence.
Cyril de Sousa Cardoso, founding partner of Audalom, is an expert in innovation project management methods, specialist and speaker on the history of creativity and inventions.

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