On November 15, the SPIIL organized the fourth edition of the Online Press Day at the Maison des Métallos - Paris.
Just over 400 participants attended the day of debates and workshops on the future of the press. Above all, they wanted to take the opportunity to launch the discussion platform 2081. A participatory platform where everyone, professionals or not, editors or journalists, experts and researchers, citizens, are invited to reinvent the press.
First topic: Plenary - Public and private aid - how to foster innovation and press pluralism
The state and Google say they want to support innovation and press pluralism. Is this goal being achieved? Are alternatives possible?
With Ludovic Blecher (Director of the Google-AIPG Fund for Digital Press Innovation), Maurice Botbol (President, Indigo Publications, President, Spiil), Sylvie Clément-Cuzin (Deputy Director of Print and Information Professions, Ministry of Culture and Communication), Corinne Denis (Director of Electronic Publishing, Groupe Express-Roularta, President, GESTE).
Second theme: Cybersecurity: the protection of sources
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What technical solutions? What are the obstacles that prevent the editorial staff from getting started?
With Julien Cadot (editor-in-chief, Ragemag), Jean-Marc Manach (investigative journalist specialising in the Internet), Grégoire Pouget (new media project manager, Reporters Without Borders).
Third theme: Successful paid newspapers - Testimonials
How to charge the reader? Testimonials from Mediapart (B2C), Hospimedia (B2B), and Piano Media (service provider): internal organization, pricing, marketing, sales efforts, technical tools.
With Jan Cifra (head of business development, Piano Media), Estelle Coulon (marketing director, Mediapart), Christian Nicoli (president, Hospimedia).
Fourth theme: What business models for local pure players?
Advertising, subscriptions, sponsoring, paper version, complementary services: a panel of economic models for pure local players.
With Joël Aubert (publication director, Aqui.fr), Pierre Boucaud (publication director, Marsactu), Christine Turk (sales director, Slate), Marie-Laure Vie (open data consultant)
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Fifth theme: New European Experiences - InfoLibre and De Correspondent
Spotlight on two independent pure players launched in 2013 in Spain and the Netherlands. Which business model for which editorial ambitions? (workshop in English)
With Jesús Maraña (Founder and Director, InfoLibre), Ernst-Jan Pfauth (Director of Publication, De Correspondent), Rob Wijnberg (Editor-in-Chief, De Correspondent)
Download the audio recording (Source: SPIIL Dec 2013)