The crazy bet of a French start up: Facebook says "yes" to Fretbay

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Since its launch in 2008, Fretbaya leader in grouped transport, is constantly innovating. Technical and ideological innovations that always keep it one step ahead. Today, Fretbay reveals a new idea that confirms its pioneering status: a functionality via Facebook, accessible since the beginning of February.

Impossible is not French

For Areeba Rehman, the company's founder, the observation is simple: it is necessary to optimize exchanges between shippers and carriers.
Currently on the Fretbay website, correspondence between shippers and carriers is done by email.
However, some email addresses are experiencing send/receive problems.
A Nielsen study on the French and social networks recently revealed that 26 million French people are active members of Facebook, of which 63% connect every day. In addition, 13 million of them use their mobile phone to connect.
That's why the Fretbay team imagined using Facebook notifications to alert their customers when they receive emails from carriers.

"We took the risk of developing the concept ourselves, as the digital agencies we approached were unwilling to take up the challenge. The idea was to facilitate interactivity between customers and carriers, to make this exchange instantaneous. In the context of moving via groupage, responsiveness is the key to the success of the relationship between the shipper and the carrier". explains Areeba Rehman.

The benefits of Facebook notifications for Fretbay

According to Areeba Rehman, they have not encountered any difficulties in terms of technical development since, in reality, this system already exists in the world of Social Gaming.

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But Facebook has requirements that it intends to enforce: the social network has indeed accepted their request on condition that Fretbay respects its privacy policy.
Thus, users' personal data is protected and cannot be used by Fretbay. The Fretbay company has no access to the photos, status etc. of the user.

Fretbay notifications will be non-intrusive and commercially oriented. The sole purpose of these notifications is to alert the user, to inform them in real time so that they do not miss out on a good deal. Most carriers are on the road and require a quick response to plan their empty return or groupage in real time. The more reactive a shipper is, the more he benefits from very competitive prices.

Concretely, on Fretbay, when the user creates his account, Fretbay offers to link his account to Facebook. This remains a totally free service for the user.
From now on, the Fretbay sender will be alerted via Facebook notification of a carrier's response.

Example: the sender has published information about his planned move in two days and is waiting to receive quotes that match his request.

This is a behavioural innovation for this sector, which lacks specific tools to lighten the process, both on the shipper and carrier sides.

https://www.youtube.com/watch?v=PLEA60945B05A1C494

About FretBay

FretBay was launched in 2008 by Areeba Rehman, an English teacher from the French Ministry of Education. Nominated Woman of Industry 2012 by Usine Nouvelle and winner of the Graine de Boss Prize (M6).
FretBay is a site that connects private individuals 80% btc with carriers in order to increase truck fill rates and lower shipping rates. It provides an economic and ecological response to the need for punctual transport of bulky goods (removals, transport of motorcycles, pianos, cars, pets, household appliances, up to -75% cheaper): 150 million km carried out and more than 3 million tonnes of CO2 emissions reduced.
Fretbay also helps to combat the black market in transport by regularly checking the official documents of carriers registered on Fretbay. Moreover, these are systematically noted by the shippers themselves.

The Spanish version was launched in 2012 and the German version in January 2014.
FretBay was nominated "Best innovative organisation between the shipper and the transport and logistics provider by SITL", winner of the "eco-innovative company" award in the Val de Marne, and won the E-commercemag Gold Trophy in the logistics category. The company, a pioneer and leader in the groupage market in France, is recognised by professionals for its technological innovations developed in-house.

 www.fretbay.com

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