The Cartier Foundation for Contemporary Art ExhibitionA Beautiful ElsewhereThe event was presented at the Power Station of Art (PSA) in Shanghai. The general public is now invited to discover the Collection's major works on display during a virtual reality tour. The experience is unprecedented: a totally immersive digital dive in very high definition made possible by the most advanced graphic techniques used in the video game industry. A first in the museum world.
An Saturday, June 23rd at the Fondation Cartier, visitors will be able to stroll virtually through the alleys of the Power Station of Art (PSA) and thus contemplate, in immersion, some of the most emblematic works in the exhibition currently presented in Shanghai.
The visitor can move around Kelvin 40The futuristically designed plane imagined by Marc Newson, find yourself in front of one of Ron Mueck's strikingly realistic characters and appreciate its disturbing textures, marvel at the extraordinary colour palette of Chéri Samba's paintings, or observe the multitude of details in Cai Guo-Qiang's immense fresco.
Exclusively possible during this virtual walk, the route also invites the visitor to enter the Small Cathedral mosaic by Alessandro Mendini, and discover the mysterious sculpture it houses. Throughout the experience, the visitor is accompanied by a voice-over giving information about the works and their context.
Directed by LR Studio, the virtualization of these major works from the Collection of the Fondation Cartier pour l'art contemporain was entrusted to the Directive Games team who created the virtual universe of Steven Spielberg's film Ready Player One (2018) and the video game The Machines (2017). Based on the latest techniques and graphics engines in the video game industry, combined with innovations in photorealistic filming, this experience offers an unparalleled degree of realism for a virtual exhibition tour. Combining technological innovation and mediation with the virtual reality tour of the Fondation Cartier pour l'art contemporain exhibition, A Beautiful Elsewhere, The Fondation Cartier wishes to bring the public closer to the works in its Collection and thus pursue its commitment to the dissemination of contemporary creation.
Shanghai Exhibition
Until July 29, 2018, the Cartier Foundation for Contemporary Art is exhibiting its Collection for the first time in China. Nearly 100 works emblematic of the international contemporary art scene are on display in Shanghai, from the 1,500 that make up the Fondation Cartier Collection.
Born from the meeting between Hervé Chandès, Managing Director of the Foundation, Fei Dawei, art critic and curator, and Gong Yan, Director of the Power Station of Art (PSA), a major cultural institution in China, Cartier Foundation for Contemporary Art.A Beautiful Elsewhere is an invitation to travel: an exploration of the world, of geographies and of the imaginary, as the Foundation has led it since its creation in France in 1984, through its Parisian and international exhibitions. It shows the essence of the Foundation's Collection: unique works and strong universes from a rich and multidisciplinary program, commissions given to artists, a bias of openness to the world and to today's society.
From June 14th on www.fondation.cartier.comThe virtual tour of the exhibition is available on computers, tablets and mobiles.
Saturday, June 23rd from 11am to 3pm at the Cartier Foundation, the virtual reality tour with headphones is open to the public over the age of 13.
Registration by telephone on 01 42 18 56 67 on 15 June from 10 a.m. to 1 p.m., subject to availability.
Header photo: Kelvin 40, Marc Newson's virtual reality concept-jet. Marc Newson Lmd
