What do the "retreat" trend, the "Light my prayer" experience and the "The Quest" application have in common? It would be the design of the "millennials" who are trying to redefine the contours of consumption in the West. Like Janus and his two faces, the consumer would be at the same time in
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In the media, it is often said that since 2016, France is taking the path of deconsumerism. A growing sensitivity to ecology, sustainable development, the animal cause, feminist values, psychospirituality and societal commitment would be at the origin of this trend. What clearly emerges is
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